WHO WE ARE

FTI Consulting is the leading global expert firm for organizations facing crisis and transformation. We work with many of the world’s top multinational corporations, law firms, banks and private equity firms on their most important issues to deliver impact that makes a difference. From resolving disputes, navigating crises, managing risk and optimizing performance, our teams respond rapidly to dynamic and complex situations.
At FTI Consulting, you’ll work side-by side with leaders who have shaped history, helping solve the biggest challenges making headlines today. From day one, you’ll be an integral part of a focused team where you can make a real impact. You’ll be surrounded by an open, collaborative culture that embraces diversity, recognition, professional development and, most importantly, you.
Are you ready to make your impact?

BASIC QUALIFICATIONS (OR EQUIVALENT (WHERE APPLICABLE))

• Degree (or equivalent), ideally in a business, marketing or communications discipline.
• Postgraduate marketing qualification preferable.

Experience:

• 10+ years’ marketing experience in a professional services B2B environment.
• Proven track record in shaping, owning and implementing marketing plans and the appropriate selection of tactics and channels to achieve commercial objectives.
• Extensive experience managing and developing teams, giving operational leadership and contributing to strategy formation and delivery
• Experienced in running digital marketing and social media campaigns across organic and paid.
• Experience within the financial and professional services industry would be advantageous.

Key Skills and Competencies:

• Skilled at managing multiple high-level relationships in a complex, international, matrixed organisation
• Experience leading a team and supporting the development of more junior team members
• First-rate project management skills with a track record of delivering complex projects
• Possess excellent marketing planning and delivery capabilities.
• Strong communication skills verbal and written.
• Very high attention to detail and high standard of accuracy.
• Excellent working knowledge of Word, PowerPoint, Outlook and Excel
• Proven content marketing expertise and storytelling skills, with the ability to translate technical value propositions into engaging client-ready campaigns.
• Team player who is proactive and self-motivated with a strong work ethic and a ‘can do’ attitude, who thrives in a fast-paced environment and who is willing to go the extra mile when required.
• Ability to offer challenge where needed, and to maintain utmost respectful professional internal and external relationships, even under pressure.
• Skilled in managing multiple projects concurrently, adept in handling competing demands and stakeholders.
• Demonstrate strong interpersonal skills with the ability to develop strong working relationships and liaise effectively with all levels of management.
• Skilled in using CRM software and marketing automation tools

ABOUT THE ROLE

The Senior Marketing Manager will report directly into the Marketing Director, liaise with senior stakeholders at different levels and locations across the EMEA region, and assist in the operational leadership, giving guidance and assisting in the development of the marketing team. You will own and lead projects concurrently and help to shape and manage multi-channel marketing programmes with a strong commercial focus.

WHAT YOU’LL DO

• Work with the Marketing Director to develop and manage the implementation of the marketing plan, including setting clear objectives and ROI/KPI measures; and help to drive communication with the business.
• Give strong operational leadership and support to the more junior members of the team, working with the Marketing Director.
• Management of various marketing campaigns / marketing programmes throughout the EMEA region, engaging directly with the business to ensure efficient planning, execution, and measurement; and working alongside central marketing team around digital, events and design where needed. This will include:
• Thought leadership and content creation: Working closely with the Marketing Director and research teams (where applicable) to help develop and deliver impactful end-to-end thought leadership programmes.
• Development of impactful communications: Creating communications which are tailored for specific target audiences and channels e.g. press releases/client mailings/social media and setting tactical comms plans for programmes utilising the most effective channels.
• Management and measurement of digital channels: Managing the maintenance and development of FLC UK&I’s content across FTI Consulting’s digital platforms (including website) and external networks; providing regular reporting and making recommendations.
• Managing event/publication sponsorship activations and conferences: Devising activation plans and ensuring that investment and impact is maximised.
• Running client events: Owning the development and delivery of client events, including planning, management of budgets, liaison with suppliers, and on-the-day execution.
• Producing brochures and printed collateral: Ensuring content and materials are fit for purpose, with a thorough understanding of all relevant services and value propositions.
• Supporting pitch and proposal production: Developing supporting proposal and pitch materials that differentiate FTI Consulting and helping to oversee updated Knowledge Management resources i.e. credentials, CVs, presentation materials.
• Brand review and management: Ensure collateral and templates are fully brand compliant and embed FTI Consulting’s brand values.
• Work with the Senior Marketing Executive and Senior Marketing Assistant to manage workflow, efficiency, quality of outputs and accurate, timely reporting
• Work with the Marketing Director to conduct market research, analyse business data and financials and report back with practical insights on e.g. market position, targeting and pipeline, to help inform business decisions.
• Develop strong working relationships with stakeholders in EMEA Corporate Marketing team, be an active member and regularly contribute to cross-firm initiatives in EMEA as required.
• Develop strong working relationships with stakeholders in other regional Corporate Finance Marketing teams (Americas, Asia-Pacific) and other Core Operations teams (Finance, Chief of Staff) as needed for the effective performance of the role.
• Contribute to the development of the marketing team as the business grows by effectively sharing knowledge and expertise, supporting the development of more junior members, and showcasing the value of the marketing function.