(Senior) Marketing Manager (gn) - ESN & More Nutrition Italy at TQG

, , Italy -

Full Time

Start Date

Immediate

Expiry Date

01 Feb, 26

Salary

0.0

Posted On

03 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Marketing Strategy, Integrated Campaigns, Consumer Marketing, D2C Environments, Retail Media, Shopper Activation, Digital Marketing, Project Management, Cross-Functional Collaboration, Performance Tracking, Market Analysis, Communication Skills, Creative Thinking, Attention to Detail, Fluency in Italian and English

Industry

Information Technology & Services

Description

Start: Immediately | Level: Intermediate/Senior | Location: Northern Italy, remote | Working hours: Fulltime (40h/week) About the Role We’re looking for an experienced and passionate Marketing Manager (gn) to lead the development and execution of our Italian brand strategy. In this role, you’ll shape impactful campaigns, drive local marketing initiatives, and ensure a consistent brand experience across all touchpoints. You’ll work closely with cross-functional teams, agencies, and Italian retailers to grow our presence in the market. This role is a remote position with no local office available. You must bring the flexibility to travel to the Headquarter in Hamburg, Germany around 1x/quarter. Your mission Develop and execute the Italian brand and marketing strategy by aligning global direction with local consumer insights Define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant functions Help define the local product portfolio focus based on market needs and opportunities Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience Manage agencies appointed by TQG to ensure timely, high-quality campaign execution Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement Collaborate across teams to deliver a consistent, engaging brand experience across all D2C and retailer channels Lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence both online and in-store Act as the Italian brand guardian, ensuring consistency in tone, messaging, and visual identity Partner with the Italian Commercial Managers and other teams to align marketing with market goals Stay alert to competitors, trends, and new opportunities Your experience & skills 5+ years of experience as a Brand or Marketing Manager in Consumer Products, ideally with experience of working within a large CPG company Deep expertise in brand building, integrated campaigns, and consumer marketing focused on the Italian market Hands-on experience in D2C environments, Italian retail media networks, and shopper activation Ability to build impactful, consistent digital consumer journeys Strategic and creative thinker who thrives in fast-paced, matrixed environments Strong cross-functional collaboration and project management skills with attention to detail Confident using MS Office, digital marketing tools, and performance data to guide decisions Fluent Italian and English speaker with excellent written and verbal communication skills Why choose us? Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from: Flexible working hours and remote work options Workation 28 days vacation/year Attractive employee discounts About Us The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise. TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees. This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!

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Responsibilities

Develop and execute the Italian brand and marketing strategy while leading the planning and execution of integrated campaigns. Collaborate with cross-functional teams and manage agencies to ensure a consistent brand experience across all channels.