WHO WE ARE:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

MAJOR ACCOUNTABILITIES:

• Develop a consumer centric approach to align the regional marketing program across all EMEA markets.
• Responsible for identifying and implementing improvements across the complete GTM process for all channels.
• Strong cross functional collaboration to ensure strong cross-channel and global-to-local alignments of the EMEA marketing program.
• Cascade Global and EMEA game plans and designed programs to the local markets and embed standard practices.
• Support and elevate the development of local marketing plans to help shape EMEA marketing programs with additional consumer relevance and local flavours.
• Play a lead role in cross-functional meetings ensuring local marketing needs and requirements are met.
• Promote the culture of collaboration within the EMEA marketing organisation.
• Translate the GTM calendar into detailed processes and procedures achieving timely completion necessary for successful execution of GTM activities and local campaigns.
• Ensure all key milestones and deliverables are up-to-date with each updated seasonal calendar.
• Continuously evolve the maturity and field of regional marketing operations.
• Responsible for leading and managing the development of standardised tools and process improvements for cross-functional and local marketing tams and identifying new ways of working to continually simplify them.
• Develop and be responsible for an internal innovation ecosystem that promotes smart ideas, fosters co-creation, and uses collective wisdom.
• Constantly improve the performance by scaling and maintaining best practices and knowledge-sharing process across the EMEA marketing organisation.
• Define and set up measurement milestones, metrics, and key performance indicators (KPIs) of marketing activities and provide leadership team-level updates on progress and campaign contributions towards business targets.
• Deliver campaign retrospectives with takeaways and insights to the broader Marketing organisation.
• Collaborate with Brand Strategy and Operations team and Consumer Insights & Analytics team to create campaign reports and dashboards where necessary.
• Act as the first point of contact and coordinator with the Country Marketing Leads and sub-local marketing teams.

REQUIREMENTS FOR SUCCESS:

• Previous experience leading marketing programs in a global organisation.
• Solid experience in managing Go-To-Market calendar and process.
• Understand the inner workings of a brand and how a season is designed, developed, and driven cross-functionally across Consumer Insights, Product, Design, Development, Merchandising, Brand, Marketing, Finance in partnership with global, regional and local teams.
• Deep understanding of campaign strategy, planning, execution, and measurement across multiple channels and touchpoints.
• High level of commercial acuity; using data to inform strategic action and management of significant budgets.
• Proficiency in analysing performance metrics for campaigns and expertise in creative optimisation and testing.
• Strong communication skills and ability to navigate and influence challenging conversations with leadership and cross-functional teams.
• Excellent project management and organisation skills with impeccable attention to detail.
• Direct experience with managing multiple projects, timelines and deliverables.
• Experience in team management, including growing team, coaching, developing and mentoring.
• Experience navigating matrixed environments in a constructive and collaborative manner, notably across functions and with external business partners (ability to “see the essence”, “connect the dots” and solve or facilitate solutions to complex problems).
• Operational experience in the sports, lifestyle and/or fashion sector is advantageous.
• Ability to travel up to 25-30%.

Please refer the Job description for details