BE PART OF SOMETHING EXCEPTIONAL: JOIN US AS A SENIOR MARKETING MANAGER AT HALLMARK LUXURY CARE HOMES!

Position: Senior Marketing Manager
Location: Central Support / Billericay – Essex. (Hybrid working 2 days office based)
At Hallmark Luxury Care Homes, we’re dedicated to cherishing every moment and providing exceptional care that supports residents to live each day to the full. We believe in celebrating the privilege of aging and embracing it with open arms. Since our inception in 1997, we’ve been committed to delivering outstanding care across all our homes in England and Wales.

EXPERIENCE

• Someone from a Hospitality, Retail, Healthcare background (*Main point being, we have a physical product, environment and services being provided across multiple sites). This role is not wanting someone with a digital only background
• Strong brand marketing background
• Email, digital and social media marketing experience/awareness would be ideal to work with the other department SMEs
• Ideally someone with previous management / leadership experience.

MAIN DUTIES

• Working with Operational teams to develop proposition for new product launches and existing product development (i.e. dementia care / the Residences etc)
• Developing campaign propositions for existing and new product launches, briefing agencies and developing compelling, communications
• Developing overarching marketing plan for local Marketing Manager to execute against
• Working collaboratively with local marketing manager and key stakeholders in S&M team to develop a suite of assets that make the biggest impact to fulfil lead generation and occupancy targets
• Briefing and working with Operations and local CRMs for activation.
• Writing marketing briefs and being main point of contact for relevant agencies (creative, potentially media, print production houses etc)
• Building marketing propositions with agencies and building the communications plan to cascade.across the Operation.
• Someone who can creatively bring something to life in the homes.
• Able to manage and support Designer – help to triage their workload with the business. ]
• Briefing and managing development of master brand assets i.e. photography, videography etc
• Ad hoc writing of copy where required
• Ad hoc management of Marketing / brand projects