Key Accountabilities include, but are not limited to:

- Develop and implement marketing strategies for Home Health that maximise customer acquisition, retention, up-sell, cross-sell and revenue opportunities.

- Builds brand affinity for Home Health and positions the business as a provider of choice across all categories.

- Deliver a strategy to maximise growth opportunities for Australian Unity as funding landscape for Home Health and care services

- Deliver and execute retention and loyalty strategies for Home Health

- Ensure an optimal and integrated customer experience across all channels and platforms, along with an integrated suite of marketing communication collateral

- Identify, establish and leverage strategic sponsorship opportunities and industry alignments to maximise Australian Unity’s reputation as a provider of choice.

• - Use customer data and insights to create customer propositions,