The BusinessOur client is building a category-defining event and digital platform within a fast-growing sector of the health and wellbeing economy, bringing together healthcare providers, technology companies, investors, researchers, governments and employers under one brand. Backed and ambitious, this is a genuine ground-floor opportunity to help shape a brand-new international event from the very start.The Senior Marketing Manager roleWe're looking for a commercially-minded Senior Marketing Manager to own marketing strategy from planning through to delivery, building the function from the ground up. You'll lead demand generation across email, paid media and launch campaigns, working closely with the Founder and Sales team to drive sponsorship, exhibitor and delegate acquisition.For the right person, this comes with a clear path to Head of Marketing, including building and managing your own team as the business scales.What You'll Be DoingOwning email marketing strategy, from segmentation and personalisation through to performance analysis
Running paid acquisition end-to-end, primarily LinkedIn and Google Ads, managing budget and optimising for ROI, CPL and conversion
Coordinating speaker and sponsor campaigns, pulling together design, content and video assets
Managing HubSpot CRM, marketing automation and reporting, keeping the database clean and well segmented
Spotting new growth opportunities and partnerships, and feeding ideas into wider commercial strategy
Helping recruit and mentor future marketing hires as the team grows
What We're Looking For5+ years' B2B events marketing experience
Strong email marketing background
Hands-on experience with HubSpot Marketing Hub
Proven experience running LinkedIn and Google Ads
A data-driven mindset with strong analytical skills
Excellent copywriting and communication skills
Highly organised, comfortable managing multiple projects at once
Genuinely comfortable in a startup environment
Launch event experience, or a background in healthcare or technology events, is a bonus
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