SENIOR MARKETING MANAGER - HOPPERS GROUP

Salary - Competitive
Schedule - Full Time
Experience - Demonstrated senior-level experience in brand-led marketing roles within the hospitality industry.
Hoppers is seeking a dynamic and strategic Senior Marketing Manager to drive the continued growth and evolution of our brand. Working closely with our founder, Karan Gokani, you will play a pivotal role in expanding Hoppers both in the UK and internationally, while staying true to our brand ethos and cultural roots.

• Develop and implement a brand strategy that will grow Hoppers and their founder Karan Gokani into market leading global brands.
• Build a comprehensive annual brand marketing roadmap that will support both the growth objectives of each individual restaurant and the brand as a whole
• Lead the execution and implementation of marketing initiatives, activations and events (both on and offsite) enabling the Marketing Team to hit long-term and short-term goals
• Work with creative, design and videography teams both internal and freelance to create innovative brand collateral and campaigns which stand out in the market
• Manage junior Marketing and creative team members taking responsibility for their contribution to the successful execution of brand and marketing strategies as well as their professional development
• Manage PR agency partners and ensure they are meeting objectives, providing demonstrable ROI and keeping Hoppers at the forefront of any press narratives relevant to the brands
• Strategise, secure and execute creative brand collaborations and partnerships. Be able to create the relationships with other leading brands that share our values and make them a reality
• Strategise and secure commercial media partnership opportunities for the brands and brand founders
• Work with stakeholders and partners across the company to execute marketing, communications and press plans
• Own the marketing and PR budgets with responsibility to demonstrate incremental & positive return on investment
• Own and ensure that brand initiatives are contributing to the commercial success of the business. Be able to demonstrate how brand initiatives are helping drive increased covers and top-line sales
• Continually measure success through key performance metrics and tracking tools to provide market research, forecasts, competitive analysis, campaign results and consumer trends in order to translate results into actionable insights for the team
• Oversee brand, marketing, community engagement, content, social media and events for Hoppers
• This role will be based across our restaurant sites and offices, with some flexibility