Senior Marketing Manager at Keywords Studios

Tokyo, , Japan -

Full Time

Start Date

Immediate

Expiry Date

27 May, 26

Salary

0.0

Posted On

26 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Localization, Brand Positioning, Asset Creation, Website Management, Social Media Management, Event Planning, Paid Media, Data Analysis, Sales Support, Strategic Thinking, Storytelling, Project Management, Cross-Functional Collaboration, Japanese Language Proficiency, English Proficiency

Industry

Computer Games

Description

Company Description Keywords Studios is one of the largest go-to technical and creative services providers to the global video games industry. We provide integrated art production, engineering, audio services, testing, localization, and player support services for PC, Playstation, Nintendo, Xbox video games. How big are we? 12,000 employees. 80+ Studios. 20+ Countries. In Japan, Keywords Studios delivers its full range of services across Create, Globalize, and Engage, supporting leading publishers, developers, agencies, and IP owners through both local and global teams. Our presence includes the Tokyo-based development studio Wizcorp, as well as established localization, QA, player support, and marketing capabilities that serve some of the most influential companies in the Japanese games and entertainment industry. As Japan remains one of the world’s most strategically important and culturally defining markets for interactive entertainment, we are strengthening our local marketing leadership to ensure that our global strategy is effectively adapted, localized, and executed for Japanese partners. Job Description We are seeking a strategic and highly collaborative Senior Marketing Manager to lead and localize Keywords Studios’ marketing efforts in Japan. As the local representative of our global marketing function, this role ensures that our brand, messaging, and go-to-market activities are effectively adapted to the expectations of Japanese partners across the games industry. Reporting to the Global Director of Marketing, the Senior Marketing Manager will work closely with the Country Manager (Japan), Create leadership, Sales teams, and regional/global marketing colleagues. You will act as the strategic bridge between Japan and the Group Marketing function, working with central teams to define asset requirements and leveraging our global Design Team to produce high-quality, localized, or bespoke creative assets for the region. This position plays a pivotal part in strengthening Keywords’ presence in Japan, elevating the quality and coherence of our marketing communications, and supporting commercial growth across Service Lines. By translating global marketing strategy into culturally resonant and market-specific execution, the Senior Marketing Manager will directly contribute to Keywords’ continued expansion in one of its most important regions. Key Responsibilities Japan Marketing Strategy & Localization Develop and implement a Japan-specific marketing strategy aligned with global objectives. Localize global messaging, brand positioning, and value propositions for Japanese audiences. Provide market insights to global stakeholders, highlighting opportunities, trends, and competitive dynamics. Cross–Service Line Collaboration & Representation Serve as the primary marketing contact in Japan, representing the capabilities and offerings of Create, Globalize, and Engage. Collaborate with Sales, Create leadership, and regional Service Lines to ensure unified, aligned communication and market positioning. Support the development of integrated proposals and solution packages tailored to Japanese clients. Marketing Content, Campaigns & Brand Presence Asset Management & Creation: Lead the content strategy and asset creation process. You will write creative briefs and collaborate with Group Marketing and the internal Design Team to deliver high-quality localized assets, pitch decks, case studies, one-pagers and bespoke creative for the Japanese market. Website Ownership: Own and manage the Japanese version of the Keywords Studios website, ensuring content is up-to-date, culturally relevant, SEO-optimized, and aligned with global brand standards. Social Media: Manage and grow the local corporate social media channels (e.g., X/Twitter, LinkedIn, Facebook), handling community engagement and copywriting in Japanese. Events (TGS): Lead the planning and execution of major local events—specifically the Tokyo Game Show (TGS)—consulting with Group Marketing on budgeting, branding, and strategic objectives. Paid Media: Plan and execute paid media campaigns where appropriate to drive specific business goals, managing budgets and reporting on ROI. Reporting, Analytics & Continuous Improvement Track KPIs including campaign performance, content utilization, and marketing-driven pipeline contribution. Asset Performance: Analyze data to understand the performance of specific creative assets and messages, providing insights that inform future design briefs and campaign strategies. Provide regular reporting to the Global Director of Marketing and Japan leadership team. Continuously identify opportunities to enhance Keywords’ brand presence and market impact in Japan. Sales Support & Collaboration Collaborate with Sales to ensure that proposal materials, messaging, and presentations reflect a clear and consistent market position, tailored to client expectations in Japan. Offer strategic input for key opportunities when marketing perspective is helpful (e.g., positioning, storytelling, differentiators). Maintain a library of localized marketing assets, case studies, and pitch materials that Sales teams can easily access and deploy. Coordinate with Sales leadership to ensure marketing activities reinforce commercial priorities and upcoming initiatives. Qualifications Required Bachelor’s degree in Marketing, Business, Communications, or related field. 7+ years of marketing experience, ideally in gaming, entertainment, digital marketing, or technology sectors. Demonstrated success in developing and executing integrated marketing campaigns in Japan. Strong understanding of the Japanese games and entertainment landscape. Experience acting as a bridge between local needs and global creative teams (briefing designers, managing localization workflows). Experience managing corporate social media accounts and website Content Management Systems (CMS). Experience running and reporting on paid media campaigns. Native-level Japanese and business-level English. Preferred Experience with creative agencies or marketing services related to LiveOps, publishing support, or digital content. Familiarity with game development, production, or B2B service marketing. Certifications in digital marketing, analytics, or campaign management. Skills & Competencies Strategic Thinking: Ability to translate global and regional business objectives into actionable, localized marketing plans. Analytical Acumen: Strong capability in data interpretation, specifically regarding asset performance, campaign measurement, and ROI. Creative Collaboration: Ability to articulate creative needs clearly to design teams and manage the feedback loop to ensure high-quality output. Exceptional Interpersonal Skills: Strong relationship-builder with empathy, emotional intelligence, and the ability to collaborate effectively across functions and cultures. Strong Storytelling Ability: Confidence and clarity in shaping compelling narratives for Japanese audiences, both in written and verbal communication. Project Management: Excellent organizational skills, with the ability to manage multiple initiatives (e.g., TGS planning, website updates, and campaigns) simultaneously. Cross-Functional Collaboration: Comfortable working with diverse teams across Service Lines, regions, and disciplines. Additional Information Competitive Market Rate Remuneration Genuine flexible working – One or two days in studio. Opportunity to work with our regional APAC partners, opening up to global opportunities. We are proud to be an equal opportunity employer and are committed to fostering a work environment that is inclusive, supports flexibility, and welcomes diversity. Role Information: EN Studio: Keywords Studios Location: Asia Pacific, Japan, Tokyo Area of Work: Marketing Service: Support services Employment Type: Full Time, Permanent Working Pattern: Hybrid PERSONAL DATA PROTECTION POLICY Keywords Studios is strongly committed to protecting your personal information. By sending your CV/Resume, you are agreeing to our terms and conditions and consent to your data being managed and retained in accordance with our data privacy and retention policy https://www.keywordsstudios.com/en/applicant-privacy-notice/. Department: Shared Services - Marketing

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Responsibilities

The Senior Marketing Manager will develop and implement a Japan-specific marketing strategy, localizing global messaging and acting as the primary marketing contact in Japan. Key duties include leading content strategy, managing the Japanese website and social media, planning major local events like TGS, and executing paid media campaigns.