Senior Marketing Manager

at  Lendesk

ABOUT US:

Lendesk Technologies ULC is a financial technology company on a mission to make the mortgage experience easy, accessible and transparent. Our flagship product is an advanced digital mortgage origination platform that connects borrowers, brokers and lenders. We’re a fast-growing team of 50+ employees, composed of innovative and engaged individuals working collaboratively to deliver a unique digital home buying experience. We are a remote-first company with team members across Canada with a concentration in Vancouver, B.C.

QUALIFICATIONS:

• 7+ years of experience in product and/or growth marketing, preferably within FinTech, financial institutions, or SaaS environments.
• Demonstrated success in developing and executing go-to-market strategies for new products or business areas.
• Strong understanding of financial institutions, with a preference for experience in the Canadian mortgage industry.
• Proven ability to balance high-level strategy with hands-on tactical execution.
• Experience with Hubspot and/or Intercom is a bonus.
• Solid copywriting skills that have demonstrated proven conversion impacts.
• Excellent communication and leadership skills to collaborate with stakeholders at all levels.
• Analytical mindset with the ability to translate data into actionable insights.
• Proven ability to thrive in a fast-paced, remote work environment.

ROLE OVERVIEW:

We are seeking an experienced and strategic Senior Marketing Manager to lead and execute key initiatives for our new business areas. This role requires a unique ability to balance high-level strategy with tactical execution, ensuring that every initiative is grounded in actionable outcomes. The ideal candidate will bring deep expertise in product and growth marketing, a proven track record in go-to-market strategies, and a strong understanding of financial institutions, particularly within the Canadian mortgage landscape.

KEY RESPONSIBILITIES:

• Develop and execute comprehensive go-to-market strategies for new business areas.
• Collaborate with cross-functional teams to define product positioning, messaging, and value propositions.
• Conduct market research and competitive analysis to inform marketing strategies.
• Lead the creation of product marketing materials, including sales enablement tools and customer-facing content.
• Execute campaigns with specific product usage and adoption targets.
• Drive customer segmentation and personal development to ensure targeted marketing efforts.
• Partner with product teams to align on roadmaps and market priorities.
• Impact business outcomes and hit targets relating to demand generation, product adoption and customer retention and expansion