Skills / Experience / Knowledge / Minimum Criteria:

• Solid experience in event marketing
• Strong organisational skills with the ability to juggle multiple priorities and meet deadlines in a fast-paced environment.
• Proficiency in digital marketing tools, including email marketing platforms, social media channels, and basic HTML.
• Familiarity with marketing automation tools and CRM systems.
• Understanding of SEO/SEM principles and experience with Google Analytics.
• Excellent interpersonal and communication skills, capable of collaborating effectively with cross-functional teams and external partners.
• Detail Orientation: A meticulous approach with a focus on delivering high-quality results.
• Proactive Attitude: Self-motivated and enthusiastic, with a strong desire to drive the success of our events portfolio.
• Compliance Awareness: Understanding of data management and GDPR compliance

Twickenham, Hybrid working
Are you an experienced marketing professional with a knack for creating and executing successful event campaigns?
We are looking for a dynamic Senior Marketing Manager to manage a team of up to 5 people. This role, reporting to the Group Marketing Manager, will drive the success of a diverse range of conferences, awards, and forums within the Haymarket Business Media (HBM) portfolio. You will also mentor a Marketing Manager, helping to shape their professional growth whilst offering support and guidance for their direct line reports.

Responsibilities:

• Strategic Planning & Execution: Partner with the Group Marketing Manager to craft and implement strategic marketing plans for our events, ensuring alignment with HBM’s broader objectives.
• Campaign Management: Design and execute multi-channel marketing campaigns using digital marketing, social media, email, and strategic partnerships to maximise event attendance and engagement.
• Sales Collaboration: Work closely with the sales team to support sponsorship and partnership initiatives, aligning marketing efforts with revenue goals and event objectives.
• Budget Oversight: Manage event marketing budgets with a focus on cost efficiency and adherence to financial targets.
• Lead Generation & Partnerships: Develop and nurture relationships with sponsors and partners to enhance event offerings and generate additional revenue.
• Cross-Functional Coordination: Coordinate with internal teams—content, production, logistics—to ensure seamless event delivery.
• Performance Analysis: Track and evaluate campaign performance, offering insights and recommendations for continuous improvement and optimization.
• Industry Insight: Stay updated on industry trends and best practices to incorporate innovative strategies that enhance event success and attendee experience.
• Support KPIs: Assist the Head of Marketing in achieving departmental and organisational KPIs related to event marketing.

Skills / Experience / Knowledge / Minimum Criteria:

• Solid experience in event marketing
• Strong organisational skills with the ability to juggle multiple priorities and meet deadlines in a fast-paced environment.
• Proficiency in digital marketing tools, including email marketing platforms, social media channels, and basic HTML.
• Familiarity with marketing automation tools and CRM systems.
• Understanding of SEO/SEM principles and experience with Google Analytics.
• Excellent interpersonal and communication skills, capable of collaborating effectively with cross-functional teams and external partners.
• Detail Orientation: A meticulous approach with a focus on delivering high-quality results.
• Proactive Attitude: Self-motivated and enthusiastic, with a strong desire to drive the success of our events portfolio.
• Compliance Awareness: Understanding of data management and GDPR compliance.