Key responsibilities of the Senior Marketing Manager include:

• Leading the company’s marketing vision, brand strategy, and positioning in the market
• Working independently and with external designers and content producers to produce effective and creative content 
• Working with executive team to align marketing strategy with corporate objectives
• Developing and managing brand messaging for consistency across all channels
• Overseeing corporate communications, media relations, and thought-leadership initiatives
• Managing the digital presence, including website, social media, and significant content marketing
• Driving demand generation and lead-generation strategies to support sales and distribution
• Overseeing product marketing, launches of new ETFs/products, positioning, and promotion
• Develop metrics-driven campaigns with clear KPIs and ROI measurement
• Organizing and producing events; virtual and in-person
• Strengthening relationships with external partners, agencies, and stakeholders
• Monitoring market trends, competitive landscape, and client needs
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