Senior Marketing Manager (m/f/d)

at  TecAlliance

TecAlliance interconnects entirely global automotive aftermarket data & and knowledge from order to invoice. Over 900+ colleagues work relentlessly globally together in 140 countries and counting. We are owned by 34 automotive companies like Bosch, Continental, Rheinmetall, or ZF and proudly connect all data for them. Become a colleague (m/w/d) today and continue our history of being a single source of truth data provider for the automotive aftermarket for the past 25 years.
Join TecAlliance as a Senior Marketing Manager (m/f/d)
We are probably one of the biggest companies in the automotive industry you’ve never heard of. As a full-service provider of data, services and processes, we are market leaders in Europe and are rapidly expanding our global footprint. At TecAlliance, technology and automotive specialists collaborate to digitalise & shape the future of the international automotive aftermarket.
Our Marketing Team is searching for a Senior Marketing Manager (m/f/d) who will develop compelling positioning and messaging that distinctly sets apart TecAlliance’s products and solutions, marketing plans and campaigns. In this role, you will set up, lead, and steer 360° marketing campaigns and go-to-market activities to generate and nurture leads, ultimately driving conversions and business growth.
Be the expert on your customers, who they are, how they buy and their key buying criteria.

• Marketing Strategy & Planning: Develop and manage the marketing plan for your products and solutions, including budget and key activities, to drive customer retention and acquisition.
• 360° Campaign Management: Plan, create content, execute, and evaluate comprehensive marketing campaigns for your dedicated TecAlliance products and solutions.
• Product Positioning & Messaging: Craft compelling messaging that highlights the unique value proposition of new products and features, ensuring differentiation in the market.
• Content Creation: Produce high-quality content such as case studies, website copy, blog posts, and more to support marketing initiatives.
• Market & Competitor Research: Analyze the competitive landscape and gather customer insights to develop relevant go-to-market strategies, topics, and content themes.
• Strategic Alignment: Drive discussions on marketing direction, campaign planning, and execution, ensuring alignment with overall business objectives.