WORKING PATTERN: HYBRID - 2 DAYS IN LONDON OFFICE

Brand Video: https://tinyurl.com/bdzap3n6
Time Out Market is a global food and cultural market leveraging the editorial curation of Time Out to bring the best of the city together under one roof: its best chefs, restaurants, bars, and cultural experiences.
The Senior Marketing Manager is responsible for developing and executing global marketing strategies that align with business objectives and enhance the visibility, positioning, and performance of all the Time Out Markets. This role leads the coordination of integrated marketing efforts across each region and collaborates with local Market teams, Design, PR, Media, Content and Digital departments.
We are looking for an experienced and visionary candidate to lead strategic brand initiatives and elevate Time Out Market’s presence across all Markets. In this role, you will be responsible for crafting and managing marketing strategies that strengthen the brand, drive footfall, and build lasting emotional connections with our audiences — locals and tourists alike. Commercial awareness and the ability to work across multiple projects at one time are essential to this role.
This is a dynamic position at the intersection of food, culture, and lifestyle — ideal for someone who thrives in a fast-paced, entrepreneurial environment and brings both strategic thinking and hands-on execution. This role will work closely with the Time Out Market Marketing Managers across the globe.

Brand Strategy & Positioning

• Lead the development and execution of brand marketing strategies across all Time Out Market locations, including loyalty and data projects.
• Oversee cross-market campaign planning and execution, ensuring cohesion and consistency across all regions.
• Ensure consistent brand voice, identity, and messaging across all touchpoints, online and offline, working closely with the CRM, Tech, Design and Media teams.
• Lead global go-to-market strategies for new Time Out Market launches and major brand initiatives.
• Identify global trends and insights to inform marketing innovation and local adaptation.
• Collaborate with the Time Out Market Design and Content teams to align brand storytelling with Time Out’s global vision.
• Develop and execute global marketing strategies that support Time Out Market’s business goals and brand positioning.
• Ensure the brand asset library is up to date at all times.
• Set objectives, KPIs and benchmarks to measure marketing performance and brand health.

Campaign Development & Content Management

• Conceptualise and oversee multi-channel brand campaigns that drive awareness, engagement, and Market visitation. Driving loyalty, data collection and revenue goals.
• Develop and integrate 360-degree brand marketing strategies that align with the company’s business objectives and drive increased visitor traffic and brand loyalty.
• Work with local Market teams to adapt and localise campaigns for cultural and regional relevance.
• Guide the content calendar and support the roll-out of global campaigns e.g. seasonal events, partnerships, product launches etc.
• Align global storytelling and content pillars with Time Out Market’s brand voice and Time Out editorial strategy.
• Ensure timely delivery and execution of marketing design assets globally, working closely with the Time Out Market Design team and external agencies.

Team & Cross-Functional Collaboration

• Work closely with local Marketing Managers to ensure localised execution of global strategies.
• Collaborate with PR, CRM, Editorial, Media & Market teams to ensure cohesive messaging and seamless campaign execution.
• Serve as the global brand ambassador, ensuring tone of voice and all marketing and brand guidelines are consistently upheld.
• Guide other marketing team members, providing guidance, mentorship, creative leadership and contribute to the development of the team.
• Create and foster strong working relationships with all departments and external agencies.

Brand Growth & Innovation

• Drive customer acquisition and retention strategies through strategic marketing efforts, with a strong focus on loyalty.
• Explore and implement new marketing technologies, tools, and platforms that improve performance.
• Identify and build global brand partnerships to expand reach and engagement.

Event & Activation Strategy

• Support the development and marketing of brand-led events, popups, and global Market activations.
• Collaborate with TOM Marketing Managers and General Managers on cultural programming to bring the brand to life onsite.

Stakeholder Management

• Serve as a key liaison between central HQ, local Market teams and external partners.
• Communicate brand initiatives, marketing campaigns and performance clearly to internal stakeholders and leadership.

Performance Tracking & Optimisation

• Monitor and analyse marketing performance and brand health metrics across all channels and regions.
• Report regularly on campaign results, ROI, and opportunities for optimisation.
• Use data insights to refine strategies and demonstrate ROI on marketing and brand initiatives.
• Lead market research and competitive analysis to support marketing decisions.