WHO WE ARE

Metropolitan Gaming Group is the multi-channel gaming and leisure brand for people who live city life to the full. The home of Metropolitan Gaming Online and Metropolitan Casinos, we’re dedicated to providing exceptional experience and service for our guest’s whichever platform or venue they visit.
Our eleven city destinations across the UK and Egypt include the iconic Empire Casino in Leicester Square, and London’s newest luxury casino Metropolitan Mayfair. We’re a ‘Why Not?’ brand that likes to challenge the status quo and we’re passionate about: looking good, feeling great; keeping our finger on the pulse; doing things with a twist; and being safe hands for our customers and people.

REQUIRED SKILLS:

• Excellent copywriting and editing skills.
• Strong organisational skills.
• Exceptional attention to detail and the ability to work to deadlines.
• Strategic analytical thinker.
• Ability to prioritise workload.
• Proactive and able to work autonomously.
• Previous experience of working with a central marketing department or multi-site environment.

THE ROLE:

You lead in our venue local marketing strategy. You will ensure that each venue has an effective quarterly local marketing plan in place and that activity is on brand, compliant and targeted effectively at necessary segments. Ensure all activity is compliant, approved through the correct channels and recorded and analysed effectively.

MAIN DUTIES:

• Manage and lead the local marketing planning process across Metropolitan venues, ensuring quarterly plans are documented and filed with up-to-date activity and spend.
• Ensure that marketing activity outlines are completed for all local activity and ensure up to date records and logs all local activity and corresponding outlines, pro/post formas and artwork.
• Ensure that all local activity is analysed and that predicted and actual results are added to the relevant marketing activity outline.
• Provide marketing leadership to the local club marketing teams and develop collaborative approach between the venues.
• Own and communicate competitor local market activity.
• Review and update the standard suite of marketing terms and conditions and update for

approval as necessary. Ensure that all activity has a relevant set of terms and conditions.

• Edit and update local artwork and email/SMS communications to ensure that all are

grammatically correct, carry all key terms and conditions, are on brand, effective and

compliant before sign off.

• Ensure Compliance sign off of all relevant activity and artwork and keep up to date records for

reporting.