Senior Marketing Manager - North Asia at NielsenIQ

, , Japan -

Full Time

Start Date

Immediate

Expiry Date

06 May, 26

Salary

0.0

Posted On

05 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, Strategic Marketing Campaigns, Lead Generation, Cross-functional Collaboration, Digital Marketing, Traditional Marketing, Market Analysis, Customer Segmentation, Brand Presence Management, Data Analysis, MQLs, SQLs, ROI Tracking, Japanese Proficiency, Analytical Skills, Problem-Solving

Industry

Software Development

Description

Job Description Role Overview: The Senior Marketing Manager will be responsible for driving demand generation efforts across North Asia Region. This includes development of strategic marketing campaigns that increase demand and lead generation across NIQ portfolio. The role requires a strategic and analytical marketer with experience in demand generation, who can work in a global matrix organisation to ensure alignment with business objectives and market needs. Key Responsibilities: Develop and execute demand generation strategies for the North Asia markets, driving growth and enhancing customer engagement through tailored campaigns. Work cross-functionally to integrate marketing initiatives that generate measurable demand and align with local market dynamics. Lead the implementation of marketing campaigns that stimulate interest, conversion, and retention. Utilize a variety of digital and traditional marketing channels to drive engagement and demand for NIQ products and services. Leverage knowledge of the market, including customer behaviours and competitive landscapes, to inform campaign strategies. Continuously adapt strategies to market conditions and customer needs. Collaborate with regional or market sales to identify key audience and customer segments and customer success teams to curate content to generate high-quality leads and ensure smooth transition from lead acquisition to customer conversion. Monitor, optimize, and report on lead generation activities to ensure continuous improvement. Build and reinforce NIQ's brand presence, in partnership with the global brand team, ensuring consistent messaging and positioning across all channels. Manage market-specific content and assets to enhance brand visibility. Work closely with regional marketing, sales, product, and customer success teams to ensure alignment on objectives, initiatives, and market strategy. Provide input into the broader APAC strategy from a market perspective. Regularly measure and report on the effectiveness of demand generation campaigns, utilizing data and insights to optimize efforts. Use metrics such as MQLs, SQLs, conversion rates, and ROI to track performance and recommend adjustments. Stay up-to-date on the latest marketing trends, tools, and technologies. Bring fresh ideas and approaches to the team while continuing to develop personal skills and capabilities in demand generation and broader marketing tactics. Qualifications Required Skills & Experience: Must have experience working in Japan, with familiarity with Taiwan and Hong Kong markets as a plus. Proven experience in demand generation or digital marketing, with a working knowledge of best practices in the field. Strong understanding of the market and customer landscape. Demonstrated ability to adapt marketing strategies to local market dynamics while aligning with company objectives and processes. Understanding of the broader marketing landscape, including customer acquisition, retention, and growth. Ability to drive initiatives autonomously, taking ownership of campaigns and outcomes. Accountable for results and collaboration across teams to achieve objectives. Strong analytical and problem-solving skills to determine solutions to challenges in campaign performance or market shifts. Able to adjust strategies using experience and judgment. Own the quality of marketing deliverables and drive impactful results. Contribute to the overall success of the market by impacting revenue. Excellent communication skills, with the ability to explain complex marketing concepts in simple terms. Comfortable working with cross-functional teams and external partners. Must-Have Native proficiency in Japanese (written and spoken) Preferred Qualifications: Experience working in an international, matrixed organization. Degree in Marketing and Business skillset Core Competencies: Ability to have a strategic marketing perspective in enabling business growth while keeping a “roll up your sleeves” mentality and hands-on approach Ability to manage and successfully partner with global, region and country stakeholders, especially but not limited to commercial leaders Results-driven and savvy in data analysis when measuring campaigns' impact and adjusts strategy accordingly. Ability to leverage the full marketing mix and communication tools to drive demand into funnel for revenue impact and strengthening brand value and preference Ability to operate in complex matrixed and high paced organization, adept communicator and entrepreneurial influencer, with strong execution skills to deliver results under pressure. Ability to identify and solve or escalate potential challenges, issues and barriers to communication effectiveness and using influence, diplomacy, critical-thinking and creative problem-solving to address them Additional Information Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies. About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

Responsibilities

The Senior Marketing Manager will develop and execute demand generation strategies across North Asia markets to drive growth and enhance customer engagement through tailored campaigns. This includes leading marketing initiatives, utilizing various channels, and collaborating with sales and customer success teams to generate high-quality leads.