Senior Marketing Manager

This isn't just another marketing role. It's an opportunity to deliver Brand Transformation and shape the future of entertainment and dining in Western Sydney.

PARRA Group is looking for a dynamic and commercially driven Senior Marketing Manager to lead our brand, venue marketing and customer engagement strategy across a diverse portfolio of hospitality and entertainment venues.  Reporting to the General Manager, Marketing you'll lead the Marketing team while driving growth, visitation, customer engagement and brand impact across the Group.

Be Part of Something Big

This role sits at the heart of one of Western Sydney's most exciting and defining opportunities - bringing our existing PARRA Group venues to life while helping shape the highly anticipated PARRA Live precinct ahead of its landmark 2028 opening.

You'll lead the development of audience, brand, and Marketing Calendar and Events strategy from planning through to disciplined, compelling execution, positioning PARRA Group as Western Sydney's premier entertainment and dining destinations.

From building anticipation, deepening relationships with core audiences to attracting new ones, to forging strategic partnerships and curating a pipeline of standout events, activations, and experiences; you'll play a defining role in turning PARRA Group venues into landmarks

What You'll Be Responsible For

• Creating and delivering bold demand driving strategies that drive revenue, visitation and brand growth.
• Leading the Marketing Calendar and execution of major campaigns, activations and experiences across multiple PARRA Group venues.
• Guide Paid, Owned and Earned media opportunities to amplify Brand and Calendar.
• Building the event, entertainment and functions pipeline for the launch of PARRA Live.
• Driving digital marketing, CRM, content and customer engagement strategies.
• Drive social media and content creation that engages target audiences and drives visitation and spend
• Using data, customer insights and market trends to inform decisions and maximise ROI.
• Bring to life partnerships and collaboration opportunities that elevate the new PARRA brand.
• Member of the Senior Marketing Team, leading and inspiring the broader team.
• Managing key stakeholder, agency, sponsorship and partner relationships.