THE ROLE & THE TEAM

In this Berlin-based role, as a Senior Marketing Manager, you will focus on further developing Zalando as the #1 destination for fashion and lifestyle in Poland & Baltics. You will manage all local marketing activities with the aim of further strengthening the Zalando brand in those markets as well as driving relevant traffic to our local sites and app, and contributing to the business growth.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Identify consumer and competitive insights to inform marketing strategy and guide key business decisions.
• Develop, plan, and execute an annual marketing plan, including budget management and media strategy, for four markets.
• Monitor market and competitive landscapes to identify commercial marketing levers and growth opportunities.
• Roll-out and amplify Zalando global campaigns, define, manage and execute hyper-local activation tailored to the Polish & Baltic markets, driving their relevance towards local customers and fit for commercial priorities
• Activate and amplify Zalando propositions, ensuring a market-relevant product mix across various touchpoints.
• Manage local media, creative, and influencer agencies to support growth.
• Act as a brand guardian, ensuring consistent communication and tone of voice across all channels.