POS-27680

HubSpot is looking for a senior marketing manager to lead our email nurturing around events and drive deal creation in our global English regions. As the senior marketing manager, you will be instrumental in developing and executing highly targeted email marketing campaigns that engage prospects and customers and drive deal creation. Your expertise in email automation best practices, data-driven mindset, and love for collaboration with global sales and marketing teams will be key to driving tangible revenue results for HubSpot.

In this role, you will:

• Create and own this new email program’s strategy, execution, and reporting.
• Collaborate daily with marketers and salespeople across English-speaking regions of Europe, Asia Pacific, and North America to find the most impactful ways to connect prospects and customers with our sales team after they attend events or engage with content.
• Run experiments to test new ideas and validate revenue impact.
• Work closely with our technical AI team to use AI to reinvent the email experience.
• Partner with sales to find opportunities to improve and automate outreach processes.
• Maintain regular communication and reporting to stakeholders at all levels of the business.

We’re looking for someone who:

• Excels at collaboration and communication - you communicate thoroughly and proactively on plans and results, and you work with others to identify new opportunities.
• Is highly data-driven with the tenacity and skills to identify trends in data, and curiosity to discover the ‘why.’
• Doesn’t mind the ambiguity of a new space. There’s not a defined playbook here yet, and you’re excited to chart a new path through logical experimentation
• Has high empathy for sales teams and prospects. You’re motivated to deliver delightful user experiences AND frictionless sales experiences.
• Has a global-first mindset. You’re excited to understand the on-the-ground experience in other parts of the world, and don’t assume that what works in one region will work in another.
• Is eager to bring new ideas, examples, technology (especially AI), and approaches to your programs.
• Is excited by working on both the strategy and execution of automation plays.

You should have the following skills or experiences:

• Strong writing and communication skills
• Experience in email marketing and marketing automation
• Comfortable with change and a fast-paced environment
• Able to manage your own projects and collaborate with others to complete projects
• Experimental mindset and experience running growth-focused experiments
• A clear understanding of B2B SaaS sales processes

Nice to have:

• Experience working with or on sales teams
• Experience working in a mid-to-large-sized B2B organization
• Experience working with events

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers.
If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as HubSpot’s annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.
Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.
India Applicants: link to HubSpot India’s equal opportunity policy here.

• Create and own this new email program’s strategy, execution, and reporting.
• Collaborate daily with marketers and salespeople across English-speaking regions of Europe, Asia Pacific, and North America to find the most impactful ways to connect prospects and customers with our sales team after they attend events or engage with content.
• Run experiments to test new ideas and validate revenue impact.
• Work closely with our technical AI team to use AI to reinvent the email experience.
• Partner with sales to find opportunities to improve and automate outreach processes.
• Maintain regular communication and reporting to stakeholders at all levels of the business