Senior Marketing Manager

at  Resolution Life

About Resolution Life
At Resolution Life, we are resolutely committed to protecting the financial futures entrusted to us.
For customers, advisers, companies and the industry, we are making an impact worldwide.
Resolution Life is a global life insurance group focusing on reinsurance and the acquisition and ongoing management of portfolios of life insurance policies.
Resolution Life Australasia, manage ~$30 billion in assets, service over 1 million customers with superannuation, investments and life insurance policies and have over 1000 employees across Australia and New Zealand.
Why us?
We are committed to providing our customers with peace of mind that their life insurance, superannuation, and investment policies are in safe and trusted hands for the long term, through providing quality investment management, competitive premiums and excellent customer service.
We are one of the first life insurers globally to operate in an entirely Enterprise Agile environment and have a contemporary 100% cloud-based technology offering.
The Role
As a Senior Marketing Manager, you will be part of self-managed Teams or Squads, utilising your marketing and communications expertise to achieve squad and platform objectives and key results for our brand in New Zealand. You will collaborate closely with fellow marketers and stakeholders in Product, Business Partnerships, Customer Engagement, Customer Strategy, Operations, Digital, and Legal to deliver marketing, engagement, and communications programs, primarily targeting existing customers and their advisers.

Some of the things you will be accountable for include:

• Understand value propositions and positioning statements for inclusion in marketing campaigns and communications, ensuring they resonate with the target audience.
• Utilise your marketing expertise within a cross-discipline Squad to execute effective marketing strategies and manage robust change management and communications strategies to partners and the market using multiple channels.
• Build a reputation as the ‘go-to’ function for sharing strategic business information, advising on the best communications approach, and implementing agreed plans.
• Develop and implement the partner communications strategy to support and add value for brokers and advisers.
• Own and develop all external partner communications for our go-to-market brands, ensuring efficient delivery.
• Identify and manage current and new partner communication channels to leverage value-add content across multiple channels (e.g. Social).
• Manage the partner communications strategy and content calendar with input from various stakeholders across the business.
• Work with SMEs across the business to leverage existing insights, such as competitor intelligence, voice of customer reporting, and previous campaign performance, to enhance future campaigns and communications.

What you bring:

• Extensive experience in corporate affairs, communications, and/or media with multichannel content creation experience (publishing, journalism, etc.).
• Demonstrated storytelling ability using narrative, images, and/or audio, with an understanding of how to create content that engages an audience.
• Proficiency in both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
• A passion for new technology tools and their usage.
• A marketing degree or relevant commercial degree.
• Proven experience in end-to-end campaign management, including strategy design, campaign marketing briefing, copywriting, journey mapping, stakeholder management, execution through Martech, and campaign performance tracking.

Critical Skills

At Resolution Life, we have identified the following critical skills which are key to success in our culture:

• Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
• Critical Thinking: Thoughtful process of analysing data and problem-solving data to reach a well-reasoned solution.
• Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
• Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
• Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

What Will We Do For You:
Our culture underpins our values and guides our decision making. It’s also what makes Resolution Life a great place to work.
Resolution Life Australasia supports hybrid working arrangements, combining the flexibility of virtual remote work with the collaborative benefits of in-office time. We have seen and experienced the wellbeing and benefits that come from a harmonious balance of virtual and in office working arrangements that deliver customer outcomes, team culture and personal flexibility.
Every day is an opportunity to grow – and we hope to offer our people a career, not just a job.
The learning and development opportunities we offer include supporting the completion of executive-level short courses, access to leading online learning tools, on the job training, and mentoring by highly experienced business leaders.
Join us
Before commencing employment in this role you will need to provide two references, full working rights and complete police and credit checks through an online provider.
As an equal opportunity employer strongly committed to working in a diverse and inclusive workforce you will be provided with any support or accessibility requirements throughout your interview process. Please feel free to contact our Talent Team directly at talent@resolutionlife.com.au.
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• Understand value propositions and positioning statements for inclusion in marketing campaigns and communications, ensuring they resonate with the target audience.
• Utilise your marketing expertise within a cross-discipline Squad to execute effective marketing strategies and manage robust change management and communications strategies to partners and the market using multiple channels.
• Build a reputation as the ‘go-to’ function for sharing strategic business information, advising on the best communications approach, and implementing agreed plans.
• Develop and implement the partner communications strategy to support and add value for brokers and advisers.
• Own and develop all external partner communications for our go-to-market brands, ensuring efficient delivery.
• Identify and manage current and new partner communication channels to leverage value-add content across multiple channels (e.g. Social).
• Manage the partner communications strategy and content calendar with input from various stakeholders across the business.
• Work with SMEs across the business to leverage existing insights, such as competitor intelligence, voice of customer reporting, and previous campaign performance, to enhance future campaigns and communications