Senior Marketing Manager, Rest of World
Job Description:

THE ROLE

The purpose of the Senior Marketing Manager, Rest of World (ROW) is to develop a world-class global marketing operation that can scale our customer base to maximise profitable commercial growth. The role will lead and execute a brand-led marketing strategy across Paid, Owned, and Earned media channels to drive awareness, engagement, and consideration targeted at an international B2C and B2B audience and play a strategic role in planning for Rest of World.
This role is responsible for developing content and campaigns that reinforce our brand positioning and ensuring seamless execution of non-acquisition marketing initiatives.
The successful candidate will lead a global marketing team, work cross-functionally with internal and external stakeholders and establish standards and guidelines with an aim to deliver returns on marketing spend.

KEY SKILLS / QUALIFICATIONS NEEDED FOR THIS ROLE

• Proven senior experience in B2B and B2C brand marketing, integrated campaigns, and non-acquisition marketing in a multinational or regional capacity
• Track record of marketing budgets in excess of c.£3M.
• Experience in building a global marketing structure across advertising, events, PR, Social and Digital.
• Strong understanding of Paid, Owned, and Earned media strategies, with experience in media planning and execution.
• Excellent written and communication skills in English with the ability to present at executive leadership level and inspire a team.
• Demonstrable hands-on experience with CRM, advertising and analytics platforms.
• Good knowledge of MarTech solutions
• Ability to analyse data from advertising campaigns to ensure conversion rate optimisations and returns on investment.
• Experience in managing agencies for creative and media strategy, planning and buying.
• Experience of managing a copy clearance process in a regulated industry; specific experience in healthcare, or insurance will be highly advantageous.
• Advanced PC skills, including Acrobat, Excel, Word and PowerPoint is essential.
• Strong collaboration skills working seamlessly with diverse teams globally.
• Knowledge of International Private Medical Insurance is advantageous.