Senior Marketing Manager, Roofing Products Division at Steel Partners

Elizabeth City, North Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

24 Mar, 26

Salary

0.0

Posted On

24 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Campaign Management, B2B Marketing, Communication Skills, Vendor Management, Market Research, Data Analysis, Creative Problem-Solving, Lead Generation, Sales Enablement, Team Collaboration, Presentation Skills, Budget Management, CRM Proficiency, Marketing Automation, Analytics Tools

Industry

Financial Services

Description

Senior Marketing Manager OMG Inc. is a leading manufacturer of fastening products and technologies for the commercial roofing and construction industries worldwide. Headquartered in western Massachusetts, OMG is an equal-opportunity employer prioritizing the safety of our employees and customers. The company values integrity, teamwork, diversity, trust, respect, commitment, and a passion for excellence. OMG is a global company operating manufacturing facilities in Massachusetts, Illinois, and Minnesota. Position Overview OMG’s Roofing Products Division is a leading manufacturer and global supplier of high-performance, Factory Mutual-approved products for the commercial roofing industry. We manufacture highly engineered roofing fasteners, insulation adhesives and roof drains and supply other rooftop components including roof mounts. We’re seeking a strategic and creative Senior Marketing Manager to lead our brand development to maximize the leverage our reputation in the Commercial Roofing industry. This key resource will collaborate cross-functionally to build and maintain a brand that stands out in a competitive market. Reporting to the Vice President, Sales & Marketing, this key position will oversee the full lifecycle of multi-channel marketing campaigns, from strategy to execution, while acting as a trusted advisor and growth partner. This role offers the opportunity to work across digital, traditional, and content-driven initiatives, and to identify upsell and cross-sell opportunities that add value. This is a high-visibility position where the Senior Marketing Manager’s ideas will directly influence client growth, and this resource will have the autonomy to drive strategic decisions. Responsibilities * Promote Safety as the Number One priority of all OMG employees. * Brand Strategy & Positioning * Define and evolve the brand’s identity, voice, and positioning in alignment with goals. * Conduct market research and competitive analysis to inform brand strategy. * Develop brand architecture and guidelines to ensure consistency across channels. * Campaign Development & Execution * Lead integrated marketing campaigns that reinforce brand values and drive engagement. * Partner with Sales and Product Management to deliver cohesive messaging and visuals. * Monitor campaign performance and optimize based on insights and KPIs. * Cross-Functional Leadership * Collaborate with Product Managers, Sales, and New Product Development & Innovation (NPDI) to align brand messaging. * Serve as a brand ambassador internally, educating teams on brand standards and storytelling. * Customer & Market Insights * Analyze customer behavior, feedback, and trends to refine brand strategy. * Leverage data to identify opportunities for brand growth and differentiation. * Vendor Management * Manage relationships with external agencies, designers, and consultants. * Oversee creative briefs, timelines, and deliverables to ensure brand alignment. * Industry Event Management * Plan, coordinate, and execute company participation in industry trade shows and conferences. * Partner with Sales and Product Management to ensure alignment of trade show objectives with business goals. * Track ROI by analyzing leads, customer interactions, and post-event follow-up. * Identify new trade show opportunities to expand brand visibility and market reach. * Perform other tasks as assigned. Requirements * Bachelor’s degree in marketing, communications, business, or related field; MBA a plus. * 7+ years of progressive marketing experience, including leadership in brand strategy and campaign management. * Proven track record of executing multi-channel marketing campaigns that drive measurable growth. * Strong understanding of B2B marketing, ideally within construction, roofing, or industrial sectors. * Excellent communication and presentation skills, with the ability to influence stakeholders at all levels. * Experience managing budgets, vendors, and cross-functional teams. * Proficiency in CRM systems, marketing automation, and analytics tools. * Familiarity with the commercial roofing or building materials industry preferred. * Experience with lead generation and sales enablement strategies. * Creative problem-solving and ability to balance strategic vision with hands-on execution. * Demonstrated success in mentoring and developing high-performing contributors. * Ability to act in a professional manner with employees and customers. * Ability to demonstrate a positive attitude and good judgement. * Strong presentation and delivery skills. * Strong PC skills including experience with MS Office Suite. Qualifications Requirements * Bachelor’s degree in marketing, communications, business, or related field; MBA a plus. * 7+ years of progressive marketing experience, including leadership in brand strategy and campaign management. * Proven track record of executing multi-channel marketing campaigns that drive measurable growth. * Strong understanding of B2B marketing, ideally within construction, roofing, or industrial sectors. * Excellent communication and presentation skills, with the ability to influence stakeholders at all levels. * Experience managing budgets, vendors, and cross-functional teams. * Proficiency in CRM systems, marketing automation, and analytics tools. * Familiarity with the commercial roofing or building materials industry preferred. * Experience with lead generation and sales enablement strategies. * Creative problem-solving and ability to balance strategic vision with hands-on execution. * Demonstrated success in mentoring and developing high-performing contributors. * Ability to act in a professional manner with employees and customers. * Ability to demonstrate a positive attitude and good judgement. * Strong presentation and delivery skills. * Strong PC skills including experience with MS Office Suite.

Responsibilities

The Senior Marketing Manager will lead brand development and oversee multi-channel marketing campaigns from strategy to execution. This role involves collaborating cross-functionally to ensure cohesive messaging and optimizing campaign performance based on insights.