Senior Marketing Manager, Segment Lead – Prenatal/NBS at GeneDx

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Full Time

Start Date

Immediate

Expiry Date

29 Dec, 25

Salary

155000.0

Posted On

30 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Marketing, Audience Segmentation, Content Strategy, Campaign Strategy, Cross-Functional Collaboration, Analytics, Market Insight, Thought Leadership, Project Management, Communication, Storytelling, Collaboration, Analytical Skills, Innovation, Creativity, Healthcare Marketing

Industry

Biotechnology Research

Description

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com. Summary We are seeking a Segment Marketing Lead to develop and execute integrated marketing strategies for GeneDx’s emerging growth segments, including newborn and prenatal genomics. This individual will play a key role in shaping how we reach, educate, and engage healthcare professionals in these important areas of care. The role requires strong strategic marketing skills, cross-functional collaboration, and the ability to translate complex science into compelling narratives that drive awareness and adoption of GeneDx’s genomic solutions. You will be responsible for end-to-end marketing plans, content strategy, audience segmentation, measurement plans, and cross-functional collaboration to deliver impactful, omni-channel initiatives in a fast-paced, innovative environment. Job Responsibilities Strategic Marketing Leadership: Develop and execute audience-centric marketing strategies and campaigns tailored to HCP segments. Audience Segmentation and Persona Development: Define and refine audience segments using data-driven insights to develop detailed personas, ensuring tailored messaging and strategies that resonate with target HCP audiences. Content Strategy Development: Create a comprehensive content strategy that aligns with audience needs, ensuring consistent, cohesive brand and product messaging across channels. Campaign Strategy and Execution: Lead the development and execution of full-funnel, multi-channel marketing campaigns targeting healthcare professionals. This includes building strategic plans and activating tactics across paid and owned channels such as digital ads, email, social media, webinars, conferences, white papers, KOL engagement, trade publications, and digital HCP platforms. Collaborate closely with sales enablement to bring campaigns to life through integrated tools and materials that drive awareness, education, and conversion. Cross-Functional Collaboration: Partner with Channel Owners, CX, Sales, Product, Medical, and other teams to align on messaging, audience targeting, and overall business objectives. Analytics and Measurement: Develop and execute measurement plans in collaboration with the Marketing Analytics Lead to track & analyze campaign performance and optimize future strategies. Market Insight and Adaptation: Monitor industry trends, competitor activities, and audience behaviors to identify opportunities and refine strategies in real time. Thought Leadership: Position GeneDx as a trusted partner in the healthcare space by delivering compelling, audience-specific messaging that drives meaningful engagement. Process Ownership: Manage approvals and reviews for all marketing materials to ensure compliance with internal and external guidelines. People Manager No Education, Experience, and Skills Education: Bachelor’s degree in Marketing, Communications, or a related field required; advanced degree preferred. Experience: 8+ years of experience in marketing, preferably with 3-5 years focused on the healthcare industry. Experience in pediatrics is preferred. Proven success in segment marketing, particularly targeting HCPs or similar professional audiences. Background in pediatrics, maternal/fetal health, neonatology, or genomics is a plus. Skills: Ability to build marketing strategies in emerging or growth markets. Strength in simplifying complex scientific information into audience-centered messaging. Exceptional communication and storytelling skills, with the ability to distill complex clinical concepts into impactful, audience-friendly messaging. Proficiency in marketing technologies, including CRM and marketing automation platforms. Experience with project management and project management tools like Monday.com. Highly collaborative, with a history of success working cross-functionally to achieve business goals. A self-starter with the ability to manage multiple priorities and deliver results in a fast-paced, dynamic environment. Strong analytical skills with experience in developing and interpreting marketing metrics and KPIs. Passion for innovation, creativity, and driving meaningful outcomes in healthcare. Certificates, Licenses, Registrations n/a Work Environment GeneDx Marketing operates in a remote working environment with offices available in key cities. The role may require occasional travel in support of team offsites, HCP conference support attendance, or other marketing activations. Standard work hours are Monday through Friday, 9 AM to 5 PM EST, with occasional overtime required during peak periods. #LI-REMOTE Pay Transparency, Budgeted Range $135,000—$155,000 USD ~ Science - Minded, Patient - Focused. At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care. Experts in what matters most. With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry’s genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust. SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES. From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way: TECHNICAL EXPERTISE High-quality testing: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved. Advanced detection: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed. CLINICAL EXPERTISE Thorough analysis: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence. Customized care: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations. Impactful discovery: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more diagnostic findings to individuals. Learn more About Us here. Our Culture At GeneDx, we are dedicated to cultivating an environment where creativity and innovation thrive. We believe in the power of community and collaboration, where diverse perspectives are embraced, and every voice contributes to our shared success. Our team is a vibrant mix of professionals who challenge and support each other in equal measure, fostering growth both personally and professionally. When you join us, you're not just taking on a job—you're joining a movement. A movement that champions curiosity, embraces change, and believes in making an impact, one patient at a time. Cultural principles we live by: Be bold in our vision & brave in our execution. Communicate directly, with empathy. Do what we say we're going to do. Be adaptable to change. Operate with a bias for action. Benefits include: Paid Time Off (PTO) Health, Dental, Vision and Life insurance 401k Retirement Savings Plan Employee Discounts Voluntary benefits GeneDx is an Equal Opportunity Employer. All privacy policy information can be found here.

Responsibilities

Develop and execute integrated marketing strategies for GeneDx’s emerging growth segments, focusing on newborn and prenatal genomics. Collaborate with various teams to create impactful marketing campaigns that educate and engage healthcare professionals.