Senior Marketing Manager, Special Bases - Consumer Base Management at TELUS Digital

Vancouver, British Columbia, Canada -

Full Time

Start Date

Immediate

Expiry Date

27 Jun, 26

Salary

0.0

Posted On

29 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategy Development, Implementation, 4P Initiatives, Customer Retention, Churn Management, Strategic Thinking, Ownership, Cross-functional Collaboration, Market Execution, Proactive Leadership, Stakeholder Management, Data Analysis, Storytelling, Negotiation, Attention To Detail, Project Management

Industry

Telecommunications

Description

Description Join our team The Consumer Base Management team is seeking a Senior Marketing Manager to lead the strategy and implementation of 4P initiatives for the Special Bases portfolio. Special Bases focuses on customer retention and churn management for strategic cohorts that require specialized treatment paths - whether due to competitive market dynamics, critical customer experience factors, emerging market shifts, or other risk indicators that demand tailored engagement strategies. If you are a strategic thinker who thrives in a fast-paced, evolving environment, demonstrates strong ownership, and wants to make a tangible impact on millions of customers, this role is for you. What we'll accomplish together You will be a central figure within TELUS Consumer Solutions, collaborating with diverse cross-functional teams and stakeholders. Your primary responsibility will be to develop comprehensive 4P approaches and work with the marketing manager to ensure excellent market execution. As a natural proactive leader, you will work with multiple stakeholders and business units to drive awareness of these programs, evolving the program to meet current market dynamics while also delivering exceptional business outcomes. You will play a critical role in our base management strategy, embracing ambiguity and initiating opportunities to develop this role to its full potential. Here's how you'll contribute Strategic Ownership Own end-to-end strategy development and implementation of 4P approaches for all special bases initiatives Evolve programs to meet current market dynamics while driving measurable business outcomes Identify white space opportunities and develop net new initiatives that move the needle Innovation & Execution Continuously introduce fresh ideas and innovative approaches that advance the portfolio Partner with Marketing Managers/Specialists to craft compelling campaign plans and ensure flawless multi-channel execution Enable frontline teams with the tools and insights they need to succeed Collaboration & Influence Work with cross-functional stakeholders to analyze performance, extract actionable insights, and identify improvement opportunities Build compelling narratives and present findings confidently to diverse audiences, including including senior leadership Secure leadership buy-in through exceptional storytelling, data-driven recommendations, and strategic negotiation Qualifications You're the missing piece of the puzzle 5+ years experience in marketing, ideally within wireless consumer businesses Self-starter with strong initiative and the ability to navigate ambiguity effectively Proven experience garnering buy-in from all levels of a large organization including senior leadership through strong storytelling, presentation, and negotiation skills Ability to cultivate strong stakeholder relationships to enable successful co-creation of initiatives that yield positive business outcomes Excellent attention to detail with an ability to manage multiple projects and programs efficiently Proficiency in analytic tools (e.g., Tableau, Looker, Domo) to interpret data and formulate actionable recommendations Extensive experience leading cross-functional teams on complex projects or campaigns What we give back to you A unique opportunity for end-to-end ownership, from strategy development to campaign planning, offer development, execution, and reporting Gain in-depth knowledge of the telecom business, including product development, business development, and Customer First initiatives Collaborate with a diverse team in a dynamic and fast-paced environment, pioneering evolving marketing strategies Access to development and training tools to support your personal growth Mentorship opportunity with junior and senior team members An organization that supports your contributions to the community Competitive pay and benefits Exclusive discounts on various TELUS products and services, as well as partner organizations, just for being an employee! A culture that values both hard work and having fun! #LI-REMOTE

Responsibilities

The Senior Marketing Manager will own the end-to-end strategy development and implementation of 4P approaches for all special bases initiatives, evolving programs to meet market dynamics while driving measurable business outcomes. This role involves partnering with marketing managers to craft compelling campaign plans and ensuring flawless multi-channel execution.