Senior Marketing Manager at The Clyde Hotel

Albuquerque, New Mexico, United States -

Full Time

Start Date

Immediate

Expiry Date

08 May, 26

Salary

0.0

Posted On

07 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Project Management, Analytical Skills, Marketing Strategy, Team Leadership, Digital Marketing, Campaign Management, Guest Engagement, Data Analysis, Brand Storytelling, SEO/SEM, Email Marketing, Social Media, Collaboration, Creativity, Hospitality Marketing, Budget Management

Industry

Hospitality

Description

Description About Heritage Companies: At Heritage Companies, the culture, spirit, and traditions of New Mexico shape everything we do, including how we support our teams. We’re proud to offer a workplace centered on the experience of our employees, encouraging growth and upward movement across our hotels, restaurants, and destinations. Team members enjoy special perks throughout the state, from hotel and spa discounts to savings at all Heritage restaurants, ensuring every member of the Heritage family feels connected, cared for and part or something extraordinary. Why This Role Matters: As the Senior Marketing Manager, you will play a meaningful role in shaping how guests discover, experience, and connect with our brands. Your work will directly influence brand visibility, guest engagement, and revenue growth across a diverse hospitality portfolio. This is an opportunity to bring creative ideas to life, see them executed across real properties, and measure the impact of your work in tangible ways—from bookings and event attendance to guest loyalty and community presence. This role is ideal for a marketing leader who enjoys balancing big-picture strategy with hands-on execution. You’ll lead integrated campaigns, guide digital and web experiences, and collaborate closely with operations, food & beverage, events, sales, and executive leadership. Whether launching a new initiative, refining the guest journey, or driving results through data-informed decisions, your contributions will help shape memorable experiences and support the continued growth of our hospitality brands. What You’ll Do Develop and execute comprehensive, multi-channel marketing strategies aligned with brand standards, business goals, and revenue targets. Serve as a strategic marketing partner to hospitality leadership, operations, and property teams. Translate company vision and guest experience goals into actionable marketing plans. Monitor industry trends, guest behaviors, market conditions, and competitive landscapes to identify growth opportunities. Lead, mentor, and inspire marketing team members, fostering creativity, accountability, and professional development. Ensure brand storytelling, tone, and visuals are consistent across all guest-facing touchpoints. Support property-level marketing initiatives including hotel stays, food & beverage outlets, events, wellness, and experiential offerings. Partner with operations and guest services teams to align marketing with on-property experiences. Champion the guest journey from discovery to booking to post-stay engagement. Lead digital strategy across websites, booking platforms, SEO/SEM, email marketing, paid media, and social channels. Ensure digital experiences are intuitive, on-brand, mobile-friendly, and optimized to drive bookings and engagement. Collaborate with internal teams and external vendors on website updates, enhancements, and integrations. Guide personalization, audience targeting, and lifecycle marketing efforts to improve guest acquisition and retention. Plan, manage, and execute integrated marketing campaigns from concept through launch and post-campaign analysis. Own campaign calendars, timelines, budgets, and deliverables across departments and properties. Partner with sales and revenue teams to support demand generation, promotions, and conversion strategies. Apply campaign insights to optimize performance and maximize ROI. Support seasonal, promotional, and experiential campaigns designed to increase occupancy, covers, ticket sales, and ancillary revenue. Define KPIs and success metrics aligned with brand, engagement, and revenue goals. Leverage analytics tools to track performance across digital channels, campaigns, and platforms. Deliver clear, actionable insights and recommendations to leadership. Support marketing for events, activations, sponsorships, and community initiatives. Collaborate with internal stakeholders and external partners to amplify brand presence. Ensure events and partnerships align with brand positioning and guest experience goals. Performs other related duties as assigned. Why You’ll Love Working With Us: Competitive pay and comprehensive benefits including a 25% match for 401k! Generous employee discounts across Heritage Hotels, restaurants, spa and retail! Comprehensive benefits package! Free employee parking! We are a people-first organization rooted in hospitality, community connection, and service! Growth and development opportunities! See the impact of your efforts without sacrificing creativity! Be part of a company that celebrates local culture, supports communities, and values authenticity in everything we do. Requirements Ability to manage complex projects, timelines, budgets, and cross-functional teams. Strong analytical skills with the ability to translate data into strategic decisions. Clear understanding of how marketing impacts bookings, traffic, conversions, and financial performance. Ability to balance innovation with execution and accountability. Excellent interpersonal skills with the ability to influence across departments. Thrives in fast-paced, multi-property environments. Understanding of hotel, food & beverage, events, and guest-centric marketing is a plus. Experience leading end-to-end marketing campaigns that drive measurable results and revenue. Experience managing teams, agencies, or external partners strongly preferred. Bachelor’s degree in Marketing, Communications, Business, or related field required; advanced degree preferred. 5+ years of progressive marketing experience, preferably within hospitality, lifestyle, or experiential brands.

Responsibilities

The Senior Marketing Manager will develop and execute comprehensive marketing strategies to enhance brand visibility and guest engagement. This role involves leading integrated campaigns and collaborating with various teams to ensure alignment with business goals.