Senior Marketing Manager at The GPT Group
Macquarie Park, New South Wales, Australia -
Full Time


Start Date

Immediate

Expiry Date

16 Sep, 25

Salary

0.0

Posted On

17 Jun, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Rap, Investment Trusts

Industry

Marketing/Advertising/Sales

Description

WE KNOW THE POWER OF A GREAT EXPERIENCE

  • Ranked 5th in the 2024 Gender Equality Global Report released by Equileap.
  • Placed 1st of real estate investment trusts in the S&P Global Corporate Sustainability Assessment 2025 Yearbook.
  • Earned a silver ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
  • Awarded our fourth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2023 - 2025.
  • Accredited Family Inclusive Workplace™.
  • Committed to our second Stretch Reconciliation Action Plan (RAP).
Responsibilities

THE ROLE

We are currently seeking the services of a Senior Marketing Manager to lead the marketing function for Macquarie Centre on a 12 month, fixed term contract basis.
In this outstanding opportunity, the Senior Marketing Manager is responsible for the development and implementation of the asset marketing strategy with alignment to the broader Business Plan.
The key focus of the Marketing Team is to develop and implement marketing strategies which are aligned with the brand positioning of the centre, whilst also delivering strong asset performance through the effective delivery of market share and sales driving campaigns and communications.

WHAT YOU WILL BE DOING

  • Leading the management of the Marketing Strategy for the asset to deliver market share, traffic and sales in line with targets.
  • Championing the brand and ensuring the creative execution and communications effectively deliver on the brand proposition and positioning.
  • Driving an experiential activation schedule that positions the asset experience above competitors and drives high levels of customer engagement.
  • Setting appropriate budgets to deliver the marketing strategy and managing spend appropriately including monthly reforecasting and reporting.
  • Leading the asset analysis of market segmentation, trend themes and motivations of our customer base in order to create compelling and effective campaigns that deliver measurable, actionable outcomes.
  • Coaching, developing and leading the Centre Marketing Team to effectively execute the Strategic Marketing Plan and drive their professional growth.
  • Planning and managing the content strategy, including directing the execution and evaluation of content performance.
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