SENIOR MARKETING MANAGER; THE SUCCESSFUL INVESTOR INC.

We are an established investment publishing and wealth management firm with 25+ years’ experience in subscription marketing and independent portfolio management with assets under management verging on $1 billion and growing. We help people across Canada invest more successfully. The Successful investor is currently seeking a creative, analytical, and results-oriented Senior Marketing Manager to manage, grow, and lead our brand and customer acquisition strategies throughout our next phase of growth.
The Senior Marketing Manager is responsible for planning and managing print and digital marketing activities and promotions across various channels for our publishing business. With a strong customer focus, this role leverages insight to optimize acquisition and growth campaigns. Working with internal teams and external partners, the Senior Marketing Manager will lead the team to drive growth and champion new marketing ideas and initiatives to reach key targets within budget. The main objective of this role is to drive subscriptions via online and offline channels, with an emphasis on PPC campaigns and enhancing our dynamic website, to increase customer lifetime value and reduce churn across our subscription products.

REQUIREMENTS (QUALIFICATIONS, EXPERIENCE & SKILLS)

• Bachelor’s degree in Business/Marketing discipline.
• 5+ years in marketing in subscription or print/email marketing with an exceptional digital and email marketing background.
• Experience in developing marketing and communication strategies that are aligned with business strategy.
• Hands-on experience with paid digital campaigns (PPC, display, Facebook, Twitter, etc.) and managing budgets, overseeing vendors, and platforms.
• Experience in the publishing industry is an asset.
• Experience in the wealth management or finance industry is an asset.
• Technical expertise in digital analytics tools such as Google Analytics.
• Strong understanding of digital marketing and how traditional and digital marketing can work in unison to acquire customers.
• Top-notch organizational skills and attention to detail.
• Strong project management skills with an ability to prioritize multiple cross-functional projects.
• Strong communication skills, both verbal and written.
• Strong analytical skills with sharp data-driven thinking and the ability to turn quantitative and qualitative insights into marketing actions.
• Self-starter able to drive forward initiatives to achieve objectives and present back to their achievements in a succinct manner.
• Must possess initiative, be proactive, and be able to set priorities.
  Located near Yonge St. and Sheppard Ave. in North York, Toronto. We are seeking a dynamic and adaptable team member who can thrive in a hybrid work environment, combining the best of both remote and in-office work to achieve our goals.
  Pre-employment work references, credit, and criminal background checks are required.
  The Successful Investor Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process