Senior Marketing Manager / Trade Fairs (m/w/d) at HIK Gesellschaft mit beschrnkter Haftung HIK GmbH
Oberzent, Hessen, Germany -
Full Time


Start Date

Immediate

Expiry Date

26 Jul, 25

Salary

0.0

Posted On

27 Apr, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

With innovations, we agilely shape the new world of automation and energy technology! We develop and manufacture pioneering technologies for renewable energies, mechatronics, control cabinets, plug-in assemblies for plant/machine construction, high-energy technology, the railway industry, and more at our locations in D-Oberzent and Bosnia-Herzegovina with 400 employees. We are looking for visionary, proactive talents who want to shape the energy infrastructure and E-management systems with us. Are you a creative mind with strategic foresight and passionate about the perfect presentation of brands at trade fairs and events?

Responsibilities
  • Support in the development and implementation of marketing strategies to position the company in the B2B industry.
  • Management and optimization of multi-channel marketing campaigns with a focus on events and trade shows.
  • Analysis and identification of market trends for the further development of the brand strategy
  • Conception, organization, and implementation of national and international trade fairs, congresses, and events.
  • Development of creative trade fair concepts for the optimal presentation of products and services
  • Coordination with internal teams as well as external service providers for a smooth process.
  • Development of targeted communication measures before, during, and after events
  • Development of press releases, specialist articles, and content for event marketing in coordination with the team
  • Building and maintaining media and industry contacts
  • Definition of KPIs for measuring the success of events and deriving optimization potentials
  • Support with budget planning and control in the event sector.
  • Reporting and analysis of measures for continuous improvement and efficiency enhancement in marketing.
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