Senior Marketing Manager Training Europe at PUMA

, , Germany -

Full Time

Start Date

Immediate

Expiry Date

02 Oct, 26

Salary

0.0

Posted On

04 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Category Marketing, Integrated Marketing, Full-Funnel Marketing, Campaign Planning, Digital Marketing, Media Planning, Content Strategy, Retail Activation, Wholesale Activation, E-commerce Marketing, Analytical Skills, KPI Analysis, ROI Optimization, Stakeholder Management, Product Storytelling, Market Execution

Industry

Retail

Description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. YOUR MISSION Build the annual marketing plan by category based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts. Drive Full-Funnel Marketing programs across all consumer touchpoints. Develop and adapt category-specific activation concepts for key launches Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce Execute category-led brand experiences supporting priority launches and narratives Execute local integrated marketing planning for key brand and product campaigns Execute with local European markets to drive sell-in and sell-through performance Partner with Merchandising Sports and Sales to get input on brand & commercial opportunities, category storytelling and product launch performance Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI Analyze campaign and content performance, share results and actions to improve brand and commercial KPIs Provide structured category insights to global marketing and product teams as part of commercial input and regular feedback sessions. YOUR TALENT 6–8+ years of experience in category marketing, sports marketing, or integrated marketing—preferably within Teamsport, Indoor sports, performance sports, or lifestyle categories. Proven experience developing annual category marketing plans based on global strategy and aligned with Merchandising, Retail, Wholesale, and E‑commerce priorities. Strong background in full‑funnel marketing, including digital, media, content, retail, and wholesale activation. Demonstrated ability to develop and adapt category‑specific activation concepts and toolkits for regional and local markets. Experience working closely with Merchandising Sports, Sales, and Cluster Marketing to align on product storytelling, launch priorities, and commercial opportunities. Solid analytical skills interpreting campaign performance, content effectiveness, ROI, and category‑level KPIs. Experience executing regional marketing plans across multiple European markets, ensuring strong sell‑in and sell‑through support. PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play. PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Responsibilities

Develop and execute annual category marketing plans and integrated full-funnel campaigns across European markets. Collaborate with merchandising, sales, and retail teams to drive brand experiences and improve commercial KPIs.