UCLA Strategic Communications increases awareness, understanding and support of UCLA’s vision, mission and accomplishments among its many constituencies. A major focus of this department is the formulation and implementation of strategic communications initiatives, plans and events.
Integrated Marketing’s Admission Marketing team collaborates with UCLA Enrollment Management/Undergraduate Admission to communicate important admission-related information and strengthen the connection between the university and highly qualified prospective students from diverse backgrounds and their families. From strategizing, conception and development to design, production and distribution, we play a vital role in supporting the university’s recruitment and yield efforts.
Reporting to the Associate Director, Admission Marketing, the Senior Marketing Manager is responsible for assisting with the strategy development, creation, management and implementation of integrated, measurable marketing and communications. The Senior Marketing Manager oversees day-to-day account management of admissions marketing programs, including helping to write and strategize creative briefs, developing marketing campaign activities in accordance with client’s objectives and budget, collaborating with the creative and production staff members to ensure that successful execution aligns with goals, and supporting evaluation and measurement process of various marketing campaigns, adapting strategy based on results. Develops, monitors, and maintain program budgets; ensures accurate accounting records; provides excellent client services, overseeing all aspects of building, servicing and maintaining positive and productive client relationships as well as leading client meetings. Duties are performed both hybrid and during normal office working hours. Working hours may include weekends, evenings and holidays and may require light travel.

QUALIFICATIONS

• 5+ years Experience as a successful Account Manager in an ad agency, marketing department or equivalent including hands-on, extensive experience creating marketing programs and working with production/creative teams to achieve marketing goals. (Required)
• Demonstrated superior project management skills and experience, including ability to independently prioritize and complete multiple projects, meeting competing deadline requirements with frequent interruptions, and monitoring projects in many different stages. (Required)
• Experience developing marketing budgets and success staying within budget during execution. Accurate math skills including but not limited to calculating ratios, rates and percentages sufficient for analysis. (Required)
• Demonstrated strategic thinking, planning and program design and implementation skills. Demonstrated ability to plan, organize and manage multiple projects with limited direction. (Required)
• In-depth knowledge of the principles and practices of marketing, including the creation and implementation of marketing plans. Knowledge of brand marketing, strategic planning, and project, budget and staff management. (Required)
• Superior organizational skills and attention to detail. Able to develop schedules and meet deadlines. (Required)
• Demonstrated critical thinking skills and proactive approach to reviewing information: identifying productive, results-driven analyses and resolving discrepancies/problems in a timely manner. (Required)
• Ability to initiate and maintain respectful, effective and cooperative working relationships with coworkers, the public and superiors. (Required)
• Ability to respond to stakeholder needs in supportive, professional manner with promptness and a focus on solutions. Mature and diplomatic interpersonal skills sufficient to represent department as liaison. Demonstrated ability to prepare and lead client and/or vendor meetings in a professional manner. (Required)
• Skill in speaking and working in a group or committee setting to convey goals, general information and policy. (Required)
• Ability to work as part of a team and as a team leader to build consensus, anticipate problems and difficult situations, and develop strategies to bring the parties involved to a mutually agreed upon solution. (Required)
• Demonstrated skill in developing marketing plans for diverse markets. Extensive knowledge of print/online/design/brand and marketing terminology, processes, best practices and trends. (Required)
• Outstanding English written and oral communication skills, including accurate grammar and spelling. Excellent editing and proofreading skills and critical thought process to ensure copy meets marketing needs. (Required)
• Ability to use market research and analysis, including the ability to analyze information and make appropriate recommendations for marketing. (Required)
• Demonstrated adaptability learning new skills and effective, positive response to change, feedback and guidance. (Required)

EDUCATION, LICENSES, CERTIFICATIONS & PERSONAL AFFILIATIONS

• Bachelor’s Degree Business, Marketing, Communications or related fields, or equivalent combination of experience, education and training. (Preferred)

COMPLETE POSITION DESCRIPTION

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