Senior Marketing Manager, UK at Rosterfy

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

29 Jul, 26

Salary

0.0

Posted On

30 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing strategy, Demand generation, Content marketing, Campaign management, Data analysis, HubSpot, Google Suite, Copywriting, Public relations, Event management, Budget management, SaaS marketing, Strategic planning, Communication, Time management, Relationship building

Industry

Software Development

Description

The Marketing Manager (UK) is the sole marketing lead for Rosterfy's UK business, owning and executing the full marketing campaign function across the prospect and customer journey. This is a high-impact, autonomous role that requires both strategic thinking and hands-on delivery. The role will serve as a key member of the UK go-to-market team, working closely with the General Manager, Account Executives and Sales Development Reps to drive growth across the region. What Sets You Apart * Strategic ownership: Comfortable owning a regional marketing function end-to-end, without a dedicated manager in-market. * Commercially minded: Strong empathy for customers and a passion for revenue and growth; understands value drivers in recurring revenue models. * A natural networker: Enjoys building relationships with influencers, brand advocates and media partners. * A problem solver: Gets excited about Rosterfy’s products and the problems they solve. * Self-motivated: Identifies opportunities and executes on them without being directed. * Data-driven: Uses data to optimise campaigns, understand customer behaviour and inform strategy. * Collaborative: A strong team player who can work effectively within and across functional teams, including globally distributed colleagues. * Strong marketing fundamentals across demand generation, content marketing, and customer lifecycle communications. * Campaign creation, build and execution. You’ll know how to create and run multi-channel marketing campaigns that make an impact with our target audiences. * Proven ability to plan, execute and report on integrated, multi-channel campaigns. * Data-obsessed, with a data driven approach to all decision-making. * Experience in fast-moving startup or scale-up SaaS environments. * Confident working autonomously as the sole regional marketer, whilst collaborating with a global team. * Willingness to operate both strategically and hands-on. * Strong copywriting and communication skills, both written and verbal. * Strong time management and ability to handle multiple concurrent projects. * Experience with Google Suite, HubSpot and collaboration tools. * Willingness to learn how to build AI-first marketing motions - and execute them. * Ability to work across cultures and timezones. * Own and deliver the UK and Europe marketing campaign strategy, aligned to the company's global marketing framework and regional commercial objectives. * Produce and manage the annual UK marketing campaign strategy, from brief through to post-campaign analysis. * Achieve the company’s regional new business pipeline generation objectives. * Act as the commercial owner of the UK marketing budget, proactively allocating spend to high-performing channels to maximise ROI and ensure every pound spent delivers measurable growth . * Protect and augment Rosterfy brand awareness and affinity in the UK and Europe across its key verticals. * Analyse campaigns, consumer trends and the competitive landscape to inform planning and execution. * Translate customer and market needs into compelling messaging that effectively communicates Rosterfy's value proposition across UK verticals. * Work closely with the UK Sales team; act as the marketing leader within the UK GTM team. * Own the UK campaign engine, leading all digital, email, PR and event execution. * Engage with Sales and Product teams, identifying blockers and building materials and content that help overcome barriers and enable deal progression and wins. * World class marketing delivery (email, events, digital, PR and more) including the development of quality sales and product marketing collateral. * Build relationships with key audiences, customers and industry communities. * Own the relationship and contract negotiations with a dozen sector media partners. * Align UK execution with global marketing activations and the wider GTM team. * Plan and manage Rosterfy's presence at UK trade shows, exhibitions and conferences. * Ensure compliance with all relevant legislation including GDPR, advertising standards and data marketing codes of practice. Remuneration/Benefits (UK) * Competitive salary offering * Paid time off to participate in volunteering activities * Referral bonuses and recognition programs EEO Statement: Rosterfy is an equal opportunity employer committed to building a diverse and inclusive team. We know that underrepresented groups — including women and people from marginalized backgrounds — are less likely to apply unless they meet every requirement. If you’re excited about a role but don’t tick every box, we encourage you to apply anyway. We’re all about potential, growth, and finding the right people to join us on our mission.

Responsibilities

The Senior Marketing Manager will own and execute the end-to-end marketing campaign strategy for the UK and Europe, driving growth and pipeline generation. They will act as the commercial lead for the regional marketing budget while collaborating closely with sales and global teams to enhance brand awareness.