UNIPHAR – WHO WE ARE

With 3,000+ employees across Ireland, the UK, Europe, MENA, and the U.S., Uniphar partners with 200+ top pharmaco-medical manufacturers, delivering specialised, tech-enabled solutions through its three divisions: Medtech, Supply Chain & Retail, and Pharma.
This opportunity sits with Uniphar Medtech, a dedicated division focused on delivering innovative medical technologies and solutions.

PURPOSE OF ROLE:

We are seeking an experienced, strategic, and hands-on Senior Marketing Manager to manage our marketing efforts across the Medtech portfolio. This pivotal role will oversee the full spectrum of marketing activity — from content creation and campaign execution to team leadership and revenue generation — helping to drive brand growth, customer engagement, and commercial success across multiple markets.
Location Requirements: Dublin
Reporting Line: Marketing Director, Uniphar

DUTIES AND RESPONSIBILITIES:

Content Strategy

• Develop and execute a comprehensive healthcare content marketing strategy which includes existing social channels
• Create, curate, and manage high-quality content including thought leadership, customer stories, clinical case studies, and product insights.
• Ensure content aligns with brand positioning and supports sales and engagement goals.

1. Demand Generation & Campaign Management

• Design and deliver integrated marketing campaigns that generate qualified leads and support revenue growth.
• Focus on digital-first, data-driven strategies that align with the buyer journey and sales funnel.
• Analyze campaign performance and optimize based on insights.

1. Product Launch & Growth Marketing (Digital focus)

• Collaborate with commercial teams to develop and launch go-to-market strategies for new products.
• Craft messaging and digital content tailored to target audiences and business goals.

1. Agency & Vendor Management

• Manage and coordinate external agencies supporting digital advertising, PR, content production, and event execution.
• Ensure projects are delivered on time, within budget, and aligned with strategy.

1. Digital Marketing

• Oversee online digital marketing to support efficient scale
• Ensure regular website updates and review social media channels

1. Event Strategy & Execution

• Plan and deliver impactful live and virtual events, including tradeshows, webinars, workshops, and customer briefings.
• Coordinate logistics, speaker management, and post-event lead nurturing.

1. Budget Management

• Develop and manage the marketing budget, ensuring resources are allocated effectively to meet strategic objectives.
• Track and report on marketing spend and ROI across channels.

1. Team Leadership

• Lead and develop a high-performing Marketing Specialist
• Provide coaching, mentorship, and professional development to team members.
• Foster a collaborative and accountable team culture.

1. Strategic Marketing Leadership

• Partner with commercial leadership to define and implement marketing strategies that align with business objectives.
• Represent marketing at mangement meetings and contribute to broader business planning.

1. Cross-Functional Collaboration

• Work closely with sales, product, and commercial teams to ensure alignment and support for growth targets.
• Act as a key connector across functions to maximize marketing impact.

ROLE REQUIREMENTS:

• 8+ years of experience in B2B marketing.
• Proven ability to lead teams, develop strategy, and execute high-impact marketing programs.
• Strong experience in digital marketing, content creation, and demand generation.
• Excellent communication and stakeholder management skills.
• Experience working with agencies and managing complex budgets.
• Highly analytical with a focus on performance metrics and ROI.
• Comfortable in a fast-paced, dynamic environment with a hands-on leadership approach.