Senior Marketing Manager at USPI

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Full Time

Start Date

Immediate

Expiry Date

10 Jun, 26

Salary

0.0

Posted On

12 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Affiliate Engagement Strategy, Campaign Development, Creative Leadership, Project Management, Workflow Oversight, Merchandising Suggestions, Multi-channel Execution, Performance Tracking, Event Engagement Strategy, Content Development, Graphic Sensibility, Creative Direction, Communication, Presentation, Data-driven Mindset, Executive Presence

Industry

Description

Position Overview The Senior Marketing Manager, Affiliate Engagement and Experience plays a critical leadership role in driving Affiliate engagement, strengthening community connection, and enhancing the overall Affiliate experience across marketing programs and events. This role blends strategic marketing and high-impact campaign execution. The ideal candidate is both visionary and execution-oriented; capable of building compelling campaigns while seamlessly managing experiences that reinforce brand consistency and Affiliate value. This individual serves as a key partner to the SVP of Marketing and cross-functional teams to ensure Affiliate-facing initiatives are strategic, engaging, and aligned with corporate growth objectives. ---------------------------------------- Key Responsibilities Affiliate Engagement Strategy, Campaign Development & Creative Leadership * Develop and execute comprehensive Affiliate marketing programs and campaigns aligned with corporate growth objectives. * Lead campaign strategy from concept through execution, ensuring alignment with Affiliate selling needs and brand positioning. * Develop detailed creative briefs defining objectives, target audience, messaging hierarchy, deliverables, timelines, and KPIs. * Provide hands-on creative direction and graphic input as needed, ensuring all assets meet elevated, agency-quality brand standards; manage multiple concurrent initiatives through strong project management, prioritization, and workflow oversight to ensure on-time, high-impact execution. * Provide merchandising suggestions to ensure campaigns are commercially relevant and sales-enabling. * Write and oversee campaign copy across all touchpoints including catalogs, flyers, emails, social media, blogs, pitch tools, etc. * Oversee multi-channel execution across WebZone, email, social, and webinars. * Track performance metrics and optimize campaigns to increase Affiliate adoption and ROI. * Identify opportunities to evolve and enhance Affiliate marketing programs to deliver increasing value. * Own outcomes end-to-end, take accountability for results, and continuously improve processes based on lessons learned. ---------------------------------------- Affiliate Event Engagement & Experience Strategy * Work with the Senior Events Managers to: * Establish the Affiliate engagement strategy for company and industry events to ensure a compelling, brand-aligned experience. * Curate and coordinate engaging programming in partnership with internal stakeholders, ensuring sessions align with Affiliate needs and strategic priorities. * Support executive speaking strategy and content development for events and industry appearances. * Serve as the Affiliate experience lead, ensuring strong communication, energy, and brand consistency. * Drive attendee engagement strategies, including app utilization, session participation, and post-event content amplification. ---------------------------------------- Qualifications Education & Experience * 7+ years of marketing leadership experience required; B2B experience preferred. * Experience in engagement strategy and campaign execution required. * Promotional products industry experience preferred. * Bachelor’s degree in Marketing, Communications, Advertising, or related field preferred (or equivalent experience). Knowledge & Skills * Strong graphic sensibility with working knowledge of design tools (e.g., Canva, Adobe Creative Suite) and the ability to provide clear, strategic creative direction. * Demonstrated project management expertise, with the ability to manage multiple high-visibility initiatives simultaneously while meeting deadlines and maintaining quality standards. * Proven ability to lead creative direction and manage projects from concept through execution. * Exceptional communication and presentation skills. * Experience using HubSpot (or similar CRM/marketing automation platform) preferred. * Experience with Adobe, Canva, and similar creative tools required. * Experience with ClickUp or similar project management tools preferred. * Graphic design experience required. * Strong executive presence and ability to work directly with senior leadership. * Data-driven mindset with ability to measure performance and optimize engagement strategies. ---------------------------------------- Core Competencies Personal Leadership * Agile and adaptable in fast-paced environments. * Accountable and results-oriented. * Courageous and proactive in driving change. Strategic & Thought Leadership * Thinks critically and anticipates long-term engagement trends. * Identifies opportunities to innovate Affiliate experiences. * Translates strategy into actionable, measurable programs. Team & Cross-Functional Leadership * Collaborates effectively across departments. * Communicates clearly and adjusts messaging to varied audiences. * Inspires and engages stakeholders through energy, clarity, and professionalism. Results Leadership * Manages execution with urgency and precision. * Drives measurable improvements in Affiliate engagement and satisfaction. * Continuously optimizes processes and event experiences to maximize impact. ---------------------------------------- Travel Requirements Flexibility for approximately 10% overnight travel to support events and industry engagements.

Responsibilities

This role is responsible for driving Affiliate engagement and enhancing the overall Affiliate experience through strategic marketing programs and high-impact campaign execution. Key duties include developing comprehensive marketing campaigns, leading creative direction, overseeing multi-channel execution, and establishing engagement strategies for company and industry events.