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AN OVERVIEW OF THIS ROLE

The Senior Marketing Operations Manager role is a strategic and hands-on role designed to drive Account Based Marketing performance through data excellence and sophisticated account intelligence within the organization. This role demands a technical and analytical expert who can optimize ABM campaigns, manage Marketing Qualified Account (MQA) targeting processes, and leverage our ABM technology stack to maximize account engagement. You’ll be responsible for maintaining account data quality, implementing advanced ABM orchestration strategies, and optimizing campaign performance while continuously improving our ABM operational efficiency and account-driven marketing capabilities.

WHAT YOU’LL DO

• Oversee strategic and operational initiatives focused on Account Based Marketing, including MQA identification, targeting, and nurturing to drive ABM performance improvements and accelerate our account-based growth trajectory
• Collaborate across marketing and sales teams to structure ABM-related challenges, conduct account analysis, and drive to solutions through a rigorous, data-driven ABM process
• Create and manage detailed project plans for ABM initiatives with clearly defined deliverables and resources, coordinate ABM work streams and dependencies with meticulous attention to detail, track and communicate progress on account engagement metrics
• Solve complex ABM campaign and account quality challenges with significant business impact while working independently and leveraging manager feedback on critical account targeting strategies
• Provide strategic input on ABM technology and account data decisions, explaining complex ABM concepts and influencing others to adopt account-centric marketing approaches
• Ensure effective coordination between ABM tools, marketing automation, and CRM systems