JOB DESCRIPTION

Allied Universal® is hiring a Senior Marketing Specialist. The Senior Marketing Specialist is a key member of the marketing team, responsible for supporting demand generation, developing marketing campaigns, executing online marketing strategies, and improving lead generation for new business, brand building, customer retention and cross-selling. This role is pivotal in driving operational efficiency through hands-on execution of marketing initiatives, implementing customer engagement strategies that deliver measurable results, maximizing marketing’s contribution to revenue through tactical campaign delivery.

QUALIFICATIONS (MUST HAVE):

• Bachelor’s degree in marketing, Business, or related field of study
• Minimum of three (3) years of marketing experience
• Experience developing and/or managing brand building, thought leadership and lead generation content for a wide range of media channels: Website, email, events and sponsorships, public relations/publicity, trade shows, social media, collateral, advertising (digital and offline), direct mail, webinars, video, white papers, etc.
• Minimum of one (1) year of corporate marketing department experience including lead generation and content marketing
• Strong writing skills with attention to detail and solid proofreading abilities
• Strong expertise in demand generation strategies, website content layout, data analysis, and report writing
• Driven and self-motivated with the ability to effectively manage multiple projects and meet deadlines
• Strong interpersonal skills and poise; ability to work well with executives, team members, and customers
• Ability to assemble a creative brief, prioritize tasks, and manage projects through to completion
• Strong proficiency in communication (written and verbal), well organized, able to multi-task
• Ability to adapt to new situations, processes, and directions
• Proficient computer skills (Microsoft Office suite)

PREFERRED QUALIFICATIONS (NICE TO HAVE):

• Experience with marketing automation tools (like Marketo), CRM tools (like Salesforce), project management tools (like Wrike)
• B2B focused marketing

Demand Generation:

• Ideate, develop, and lead demand generation marketing programs for both existing and new initiatives
• Execute multi-touch, multi-channel marketing campaigns
• Conduct post-program analysis to review results against objectives, including lead volume and cost-per-lead

Content Development:

• Manage content development and write messaging that supports marketing campaigns. Coordinate layout of content through multiple channels including website, email, and print
• Assess needs and work with security industry and subject-matter experts to create content that resonates with various audiences. Write creative briefs prior to any creative development
• Content will include eBooks, white papers, website content, emails, blog posts, newsletters, webinars, sales collateral, PowerPoint sales presentations and advertisements

Online Marketing:

• Design and execute content marketing practices across digital platforms
• Research the latest trends in digital marketing and analyze competitors to maintain a robust idea library
• Collaborate with cross-functional teams, including creative, web, and sales enablement, to ensure cohesive marketing efforts