Senior Marketing Specialist (Hybrid) at Eurofins

Lancaster, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

02 Jan, 26

Salary

0.0

Posted On

04 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Content Creation, SEO, CMS, Photoshop, Lead Generation, Campaign Management, Brand Identity, Market Research, Collaboration, Writing, Editing, Time Management, Communication, Digital Marketing, Traditional Marketing

Industry

Medical and Diagnostic Laboratories

Description

Company Description PSS® is part of Eurofins Scientific, an international life sciences company, providing a unique range of analytical testing services across multiple industries, through a network of over 950 laboratories in 60 countries, and c.a. 63,000 employees. We have an exciting opportunity for a creative marketing professional with proficient communication skills to join our business development team. This Senior Marketing Specialist will own strategy and develop and execute marketing campaigns, create collateral to help expand our business with the additional goal of increasing brand awareness for our Insourcing service model. We are looking for a creative individual, with excellent writing skills offering innovative ideas to increase lead generation through content marketing. The first project for this position is to support the PSS website transition. If you’re looking for a rewarding career, a place to call home, apply with us today! Job Description Key Responsibilities for website transition Create plan and timeline for the transition of the website and country sites Work with leadership and team to assess current website and plan for structure on new website, including taxonomy Create plan for current content transition and ongoing new content creation Develop copy for website for new pages Implement SEO/Meta data for webpages Source and edit images for each page and prepare alt text for each image used Design template with available web components in Umbraco 13 Create webpages using template and components with approved copy and images Work with leadership to determine what content country sites will contain Work with country site owners to build country specific webpages as Eurofins.com adds new countries Work with global website team to manage redirects to ensure 3rd party links do not break Work with global website team and digital agency to transition administrative rights of website Work with global marketing teams to ensure URLs for marketing campaigns are updated when site goes live, including LinkedIn, Google Ads, promotional materials, etc. Track, analyze, and compare website traffic and data during and after transition Support launch of new site, including hypercare phase, any troubleshooting, advertising/promotions Work within branding guidelines Key Responsibilities Ability to work autonomously Website Content Management System (CMS) experience (Umbraco) Website content strategy Photoshop or photo editing SEO expertise Writing and editing Design, implement and manage marketing campaigns (both digital and traditional) to generate leads Create collateral and promotional content Ensure all content is created in accordance with Eurofins standards Analyze sales data and campaign performance metrics to evaluate effectiveness of marketing strategies to optimize future campaigns Collaborate cross-functionally with global teams to ensure marketing campaigns align with corporate requirements Own strategy and develop content for various platforms including website, blogs, social media to generate leads Directly contribute to building and maintaining a strong and consistent brand identity through effective marketing strategies and communication Review and update sales collateral including presentations Create presentations in response to client RFI/Ps Market Research to identify customer trends, competitor offerings and demographic data Collaborate with marketing in the Eurofins network of companies Support conferences, meetings and tradeshows as needed Qualifications Minimum Requirements Bachelor’s degree in Marketing, Communications, or related field Minimum 5 years of business-to-business professional services marketing experience Proficiency in marketing tools and platforms Proficient communication skills (both verbal and written) Experience developing social media campaigns generating leads Highly organized with excellent time management skills Creative mindset Ability to travel up to 25% Preferred Requirements Experience with and/or knowledge of an insourcing model and/or recruiting services Knowledge of and/or experience working in the life sciences industry Direct sales lead generation experience Knowledge of MS CRM Additional Information Position is full-time, Monday-Friday, 8 a.m.-5 p.m., with additional hours as needed as workloads demand. Excellent full-time benefits including comprehensive medical coverage, dental, and vision options Life and disability insurance 401(k) with company match Paid vacation and holidays Eurofins USA PSS Insourcing Solutions is a Disabled and Veteran Equal Employment Opportunity employer.

Responsibilities

The Senior Marketing Specialist will develop and execute marketing campaigns, create collateral, and increase brand awareness for the Insourcing service model. The role includes managing the transition of the PSS website and ensuring effective content strategy and SEO implementation.