Senior Marketing Specialist - India | Demand Generation ( Enterprise SaaS ) at cyberu

pune, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

19 Jun, 26

Salary

0.0

Posted On

21 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing Execution, SaaS, Technology, Field Marketing, Event Marketing, Regional Marketing, Asana, Marketo, Salesforce, Sales Alignment, BDR Alignment, Pipeline Contribution, Vendor Coordination, Reporting, Program Management

Industry

E-Learning Providers

Description

We're looking for a Senior Marketing Specialist - India | Demand Generation ( Enterprise SaaS ) This role is Office Based, Mumbai Office Senior Marketing Specialist - India (Demand Generation - Enterprise SaaS) | Hybrid | Mumbai or Pune Function: Marketing Level: Specialist Reports to: Senior Marketing Mgr, Core Mkts Role Overview The Snr Marketing Specialist is responsible for the execution of revenue marketing programs that support new logo pipeline activity in India. The role executes programs aligned to the India GTM plan, with a focus on pipeline contribution, conversion, and engagement of priority segments and named accounts across mid-market and enterprise customers. In This Role You Will • Execute revenue marketing programs aligned to the India plan, including executive events, third-party and sponsored events, webinars, and regional campaigns • Localise messaging, content, and assets to ensure relevance for buyers and buying groups. • Coordinate with shared marketing services to activate digital, ABM, and paid components where required. • Align program execution with Sales and BDR teams against priority accounts, segments, and pipeline needs. • Support pre and post program follow-up motions and named-account activation plans. • Manage day to day delivery of events and programs, including agendas, speakers, vendor alignment, and on-the-day execution where applicable. • Work with the Marketing Specialist to ensure logistics, administration, and vendor coordination are handled efficiently. • Track program-level pipeline contribution, engagement, and conversion. • Provide timely and accurate inputs for pipeline reporting, QBRs, and post-program reviews. • Escalate execution risks, delivery issues, or performance gaps to the Associate Director. Measures of Success • Lead > MQL conversion ≥20% for applicable programs • MQL > Prospect conversion ≥30% for applicable demand programs • Engagement of ≥30% of named target accounts per quarter • Cost per MQL below USD 500 for demand-generating programs • ≥95% of planned programs delivered on time and to brief You've Got What It Takes If You • 2-3 years’ experience in B2B marketing execution, preferably in SaaS or technology • Experience executing field, event, and regional marketing programs • Hands-on experience with Asana (or equivalent), Marketo (or equivalent), and Salesforce • Comfortable working with Sales and BDR teams in long sales-cycle environments • Strong organisational skills, attention to detail, and commercial awareness #LI-Onsite Our Culture: Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now – is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone – anywhere – to learn, grow and advance. To be better tomorrow than they are today. Who We Are: Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI-powered workforce agility platform, meets organizations where they are. With Galaxy, organizations can identify skills gaps and development opportunities, retain and engage top talent, and provide multimodal learning experiences to meet the diverse needs of the modern workforce. More than 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages use Cornerstone Galaxy to build high-performing, future-ready organizations and people today. Check us out on LinkedIn, Comparably, Glassdoor, and Facebook!

Responsibilities

The Senior Marketing Specialist executes revenue marketing programs focused on driving new logo pipeline activity in India, aligning with the Go-To-Market plan for pipeline contribution and engagement of priority segments. This involves managing the day-to-day delivery of various programs like events and campaigns, localizing content, and coordinating digital/ABM activation.