Senior Marketing Specialist

at  Scout Talent HQ

Recruitment is evolving faster than ever, and we’re leading the charge. Scout Talent is more than software - we’re an on-demand recruitment partner, combining AI-powered technology with hands-on recruitment specialists to deliver real hiring outcomes.
Backed by 20 years of experience, we’re a total Talent Acquisition solution. Our AI-driven tools work for our clients, automating the heavy lifting, while our specialists help to attract, recruit, and retain top talent.
Why are we obsessed with talent acquisition? Because hiring is more complex than ever, and great people are the key to great organisations. In a rapidly evolving world, organisations need a recruitment partner that doesn’t just keep up - but leads the way. That’s what we do.
At Scout Talent, we are a sales-led business, and marketing is at the forefront of driving success. Our marketing team works in direct partnership with sales, ensuring that our strategies and campaigns support revenue growth, new business opportunities, and customer engagement. If you love rolling up your sleeves, executing high-impact campaigns, and aligning marketing with sales for shared success, you’ll thrive here.

Reporting to the General Manager, as a Senior Marketing Specialist, you will be part of a Global Marketing Team, where you’ll take ownership of our marketing execution for our Australian market, from developing multi-channel strategies to crafting compelling content that drives engagement, conversions and leads. This isn’t a ‘delegate-and-oversee’ role—we need someone who thrives on creating, executing, and optimising campaigns firsthand.

• Email Marketing & CRM (Subscribed Audience) – Design, execute, and optimise email campaigns that engage leads and nurture existing clients. Leverage marketing automation tools to drive conversion and retention.
• High-Volume Cold Email Outreach (TAM Expansion) – Execute targeted cold email outreach strategies to expand our market reach and generate new business. Ensure proper segmentation and targeting with support from our Salesforce Administrator.
• Creative Content & Copywriting – Craft compelling marketing materials, from high-impact email sequences to engaging blogs and social content. Your words should captivate, convert, and align with our unique brand voice.
• Sales-Driven Strategic Marketing Execution – Develop and implement marketing strategies that align with sales objectives, supporting lead generation and conversion.
• Brand Management & Positioning – Ensure consistency in messaging and positioning across all channels while balancing creative innovation with strategic brand alignment.
• Paid Advertising Strategy – Provide strategic direction on paid advertising campaigns across platforms like LinkedIn and Google. Work closely with the Digital Marketing Specialist to ensure effective execution and measurable results.
• Proofing & Editing – Ensure all marketing materials are polished, professional, and aligned with our messaging strategy.
• Hands-on Design & Content Creation – Create visually compelling assets using Canva. While we have a UI/UX Designer to collaborate with, we’re looking for someone who can execute quickly and independently.
• Event & Campaign Management – Plan and execute webinars, events, and sponsorship campaigns that enhance brand visibility and drive engagement.
• Performance Tracking & Optimisation – Analyze campaign data, track KPIs (ROI, engagement, conversions, traffic), and optimise strategies based on real-time insights.
• Stakeholder Collaboration – Work closely with sales, product, and internal teams to ensure marketing efforts align with business objectives and drive shared outcomes.