Hours:
35 hours per week on a 12 month fixed term contract. Flexible and hybrid working can be considered, with a minimum of 2 days per week to be worked from Head Office
Closing Date:
Thu, 3 Apr 2025
We are recruiting for the latest member of our Homes Marketing Communication team. If you are passionate about helping people have a home and are an experienced financial services campaign manager, then this might be the job for you!
Who Are We?
Not just another building society. Not just another job.
We’re the fourth biggest building society in the UK and what makes us a bit different is that we’re a mutual organisation. We don’t have shareholders; we’re owned by our members.
Our colleagues say Skipton’s a great place to work, and you could be one of them, bringing with you new ideas on how we can keep customers at the heart of what we do.
Whatever your background, and whatever your goals, we’ll help you take the next step towards a better future.
You’ll be joining the Homes Marketing Communications team. We work across Skipton Building Society to define and deliver the marketing plan and marketing communications activities for the Homes business. We drive acquisition, management and retention communications, build brand equity and help the society achieve its strategic, customer and commercial objectives.
What’s In It For You?
Skipton values work/life balance and we are proud to support hybrid and flexible working, where possible. The role of Marketing Specialist can offer hybrid working with 2 days per week based from our Head Office in Skipton, North Yorkshire. The role is a full-time position based on 35 hours per week and for a Fixed Term Contract of 12 months.

We have a range of other benefits available to you including

• 25 days standard annual leave + bank holidays + rising 1 day per year of service to a maximum of 30 days.
• Holiday trading scheme allowing the ability to buy and sell additional annual leave days.
• Matching employer pension contribution (up to 10% per annum).
• A commitment to training and development.
• Private medical insurance for all our colleagues.
• Salary Sacrifice Scheme for Hybrid/Electric Car.
• Colleague Mortgage (conditions apply).
• 3 paid volunteering days per annum.
• Diverse and inclusive colleague networks available for you to join including our Carers and Pride Alliance groups.
• We care about your health and wellbeing – we provide a range of benefits that support this including cycle to work initiative and discounted gym membership.

What Will You Be Doing?
You will align the development and delivery of marketing campaigns in support of the Homes and CMO Corporate Plan. Focusing on broker and customer engagement, you will ensure campaigns are insight driven, measurable, compliant and deliver strong ROI. You will take a performance-led, test and learn approach, working closely with stakeholders across the business.

Key responsibilities will include:

• Accountable for the delivery of insight driven marketing campaigns that are on time, in budget, on brand, compliant and aligned to the Corporate Plan
• Manage and lead the creative briefing process and ongoing agency management, developing strong relationships with key agency and studio stakeholders
• Manage delivery of campaigns across all channels ensuring there is a clear customer journey outlined and all content and communications are aligned – working with Content, Digital, Social, Strategy & Planning teams as appropriate
• Manage campaign budgets, ensuring all campaigns are cost effective and using the appropriate marketing channel to communicate with the specified audience to achieve the best ROI possible
• Assist in the effective management of the overall marketing budget
• Make recommendations based on results and customer insight to influence marketing and campaign strategy
• Support a test & learn strategy across campaigns and communications
• Leverage the Paragon relationship to minimise costs whilst improving performance
• Manage campaign priorities and communicate effectively with stakeholders and external agencies to manage expectations and keep campaigns on track and in budget

What Do We Need From You?
The role of Marketing Specialist requires someone who is highly organised with strong communication and campaign management skills. You will possess a creative, collaborative and proactive attitude with a strong customer focus.
We are looking for someone who has either experience of working in UK Financial Services and/or within Marketing. Aside from industry experience we need someone who is proficient in the use of MS Office.
You will have worked in a professional environment before and be able to evidence working as part of a team whilst possessing the ability to work on your own initiative and to deadlines. You will be someone who can build strong stakeholder relationships and deliver results that deliver strong customer and commercial outcomes

• Accountable for the delivery of insight driven marketing campaigns that are on time, in budget, on brand, compliant and aligned to the Corporate Plan
• Manage and lead the creative briefing process and ongoing agency management, developing strong relationships with key agency and studio stakeholders
• Manage delivery of campaigns across all channels ensuring there is a clear customer journey outlined and all content and communications are aligned – working with Content, Digital, Social, Strategy & Planning teams as appropriate
• Manage campaign budgets, ensuring all campaigns are cost effective and using the appropriate marketing channel to communicate with the specified audience to achieve the best ROI possible
• Assist in the effective management of the overall marketing budget
• Make recommendations based on results and customer insight to influence marketing and campaign strategy
• Support a test & learn strategy across campaigns and communications
• Leverage the Paragon relationship to minimise costs whilst improving performance
• Manage campaign priorities and communicate effectively with stakeholders and external agencies to manage expectations and keep campaigns on track and in budge