Senior Marketing Specialist at The Panaro Group

Lake Geneva, Wisconsin, United States -

Full Time

Start Date

Immediate

Expiry Date

26 May, 26

Salary

0.0

Posted On

26 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Copywriting, SEO, LinkedIn Sales Navigator, CRM Management, Brand Asset Governance, Trade Show Management, Content Creation, Digital Prospecting, Microsoft Office Suite, Canva, Figma, Adobe Suite, Communication, Web Design

Industry

Staffing and Recruiting

Description

Company Description Brunk Industries is a globally recognized industry leader specializing in high-precision metal components for the medical device industry, as well as other high-tech applications. They offer a competitive salary, a wide range of attractive benefits, a flexible work environment and a culture built on innovation and excellence. Why Choose Brunk? Competitive Compensation & Benefits: Enjoy a competitive salary, comprehensive benefits (including medical, dental, vision, 401k with match, and generous PTO), and a relocation package. Commitment to Your Growth: We’re dedicated to your development with opportunities like certifications, tuition reimbursement, and hands-on exposure to the latest equipment and technologies. Positive Culture: We foster a collaborative and supportive team environment. You will not feel like just a number here! Cutting-Edge Technology: Work with the latest equipment and machinery to ensure optimal performance and quality. Make a Difference: Contribute to the production of high-quality medical devices that improve people's lives. Job Description The Senior Marketing Specialist drives organizational growth by developing & executing strategic, multi-channel marketing campaigns (digital, email, content & events) that are aligned with business goals. This includes full operational responsibility for company website(s), LinkedIn and digital prospecting, industry platforms, trade shows, internal sales materials, and brand asset governance. Responsibilities: Website ownership: covers copywriting, SEO, blogs, white papers, case studies, and coordination of visual assets, with a focus on inbound relevance and credibility rather than cosmetic design. LinkedIn: will be used as a structured digital prospecting and visibility channel, with LinkedIn Sales Navigator as the primary operating tool for identifying target companies and personas and supporting campaign-based outreach aligned with priority segments. Manage Brunk’s presence on platforms such as Thomasnet, Connex, IndustryNet, and relevant SBA or small-business programs, ensuring profiles are accurate, differentiated, and tracked for inbound activity. Own trade shows end to end, including booth visuals, messaging, materials, and pre- and post-show content, with accountability for lead capture quality and follow-up readiness. Internal responsibilities include sales presentations, capability decks, one-pagers, branded materials, and internal communications, as well as support for company and customer-facing events. Collaborate with the sales team by supporting the management and hygiene of the CRM, ensuring inbound leads from digital channels, industry platforms, and trade shows are properly captured, categorized, and routed, and that campaign activity is visible and usable for Sales follow-up. Centrally govern brand assets with clear structure, version control, and a single source of truth. Marketing support for NPD programs (including Bone Saw and Crank initiatives) is a core responsibility. This includes trade show positioning, landing pages or dedicated websites, and visual storytelling aligned with regulatory boundaries. The role translates approved technical facts into market-facing language in close coordination with the NPD Director. When gaps in internal capabilities exist, identify and manage external contributors while retaining ownership of outcomes. Qualifications Education and Experience: Bachelor’s degree in business, marketing, or a related field is preferred. High School Diploma or GED equivalent is required. 3-5 years of relevant marketing experience, specialized knowledge in digital or product marketing preferred. Relevant industry experience in manufacturing companies in B2B & long sales cycles is preferred. Skills: High level proficiency in Microsoft Office Suite, particularly PowerPoint Excellent communication skills, both written and verbal Experience with SEO and light web design Adept in working with Canva and LinkedIn & LinkedIn Sales Navigator Ability to collaborate utilizing Figma Prior experience utilizing Adobe Suite for asset handling Additional Information Work Environment/Physical requirements: Hybrid role with a mix of virtual work, frequent travel between all 3 U.S. sites, and occasional travel across Europe for trade shows and customer visits. Must be able to perform light lifting at events. Must wear safety glasses and safety shoes while in production areas. All your information will be kept confidential according to EEO guidelines. [email protected]

Responsibilities

The Senior Marketing Specialist will develop and execute strategic, multi-channel marketing campaigns, taking full operational responsibility for company websites, LinkedIn, digital prospecting, industry platforms, trade shows, and internal sales materials. Key duties include managing website content, utilizing LinkedIn for prospecting, owning trade show execution, creating internal sales collateral, and supporting New Product Development programs.