COMPANY OVERVIEW:

HAZA Group (Wendy’s & Taco Bell) is a leading quick service restaurant chain known for our unique drive-in experience, diverse menu offerings, and commitment to exceptional customer service. As we continue to grow and innovate, we are seeking a creative and strategic Director of Marketing to lead our marketing initiatives and enhance HAZA Group (Wendy’s & Taco Bell) brand presence in the competitive quick service restaurant industry.

JOB SUMMARY:

The Director of Marketing will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and sales growth across all HAZA Group (Wendy’s & Taco Bell) locations. This role requires a visionary leader with a strong background in marketing, brand management, and digital marketing, who can effectively lead a team and collaborate with cross-functional departments to achieve business objectives.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in marketing, with a focus on brand management and digital marketing, preferably in the quick service restaurant or hospitality industry.
• Proven experience in leading and managing a marketing team, with a track record of successful campaign development and execution.
• Strong understanding of digital marketing strategies, social media platforms, and analytics tools.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
• Creative thinker with strong analytical skills and a results-oriented mindset.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

• Develop and implement a strategic marketing plan that aligns with HAZA Group (Wendy’s & Taco Bell) business goals and enhances brand visibility and customer loyalty.
• Lead and manage the marketing team, providing guidance, support, and professional development opportunities to ensure high performance and innovation.
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and public relations.
• Conduct market research and analyze consumer insights to identify trends, opportunities, and competitive positioning, informing marketing strategies and initiatives.
• Collaborate with product development teams to launch new menu items and promotions, ensuring effective marketing support and communication.
• Manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment for marketing initiatives.
• Foster relationships with external partners, including advertising agencies, media outlets, and influencers, to enhance HAZA Group (Wendy’s & Taco Bell) marketing efforts and reach.
• Monitor and report on the performance of marketing campaigns, using data analytics to measure effectiveness and make data-driven decisions for continuous improvement.
• Stay current on industry trends, emerging technologies, and best practices in marketing to ensure HAZA Group (Wendy’s & Taco Bell) remains at the forefront of the quick service restaurant industry.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in marketing, with a focus on brand management and digital marketing, preferably in the quick service restaurant or hospitality industry.
• Proven experience in leading and managing a marketing team, with a track record of successful campaign development and execution.
• Strong understanding of digital marketing strategies, social media platforms, and analytics tools.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
• Creative thinker with strong analytical skills and a results-oriented mindset.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.