Senior Marketing Strategist, Revenue Marketing (UK) at Bottomline

Reading, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

28 Apr, 26

Salary

0.0

Posted On

28 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Revenue Marketing, Pipeline Growth, Buyer Journey Optimization, Demand Generation, ABM, Lifecycle Marketing, Cross-Functional Collaboration, Campaign Management, Data Analytics, Marketing Automation, CRM Systems, Content Strategy, Budget Management, Story Telling, Competitive Intelligence, Analyst Relations

Industry

Software Development

Description

Why Choose Bottomline? Are you ready to transform the way businesses pay and get paid? Bottomline is a global leader in business payments and cash management, with over 35 years of experience and moving more than $16 trillion in payments annually. We're looking for passionate individuals to join our team and help drive impactful results for our customers. If you're dedicated to delighting customers and promoting growth and innovation - we want you on our team! Job Title: Senior Marketing Strategist, Revenue Marketing Location: Eastern Time Zone Location: UK (proximity to Theale critical) About Bottomline: Are you ready to transform the way businesses pay and get paid? Bottomline is a global leader in business payments and cash management, with over 35 years of experience and moving more than $16 trillion in payments annually. We're looking for passionate individuals to join our team and help drive impactful results for our customers. If you're dedicated to delighting customers and promoting growth and innovation – we want you on our team! The Role: As a Senior Marketing Strategist, Revenue Marketing, you’ll design and execute integrated marketing strategies that drive pipeline growth and accelerate revenue impact. You’ll optimize the buyer journey, align marketing initiatives with sales objectives, and deliver measurable business outcomes. This role combines strategic thinking with hands-on execution and thrives in a data-driven, results-oriented environment. Your success will be measured by pipeline contribution, campaign ROI, and conversion improvements across the funnel. How you’ll contribute: Pipeline Impact – Your revenue marketing strategies will generate qualified pipeline and accelerate deal progression. Strategic Alignment – You’ll ensure marketing programs are tightly aligned with sales priorities, product positioning, and customer needs. Performance Optimization – You’ll continuously refine campaigns based on data insights to maximize ROI and conversion rates. How you’ll do it: Revenue Marketing Program Development: Build and execute demand generation, ABM, and lifecycle marketing programs that create measurable pipeline. Cross-Functional Collaboration: Partner with Sales, Product Marketing, and Customer Success to ensure marketing initiatives support revenue goals. Campaign Management: Oversee multi-channel campaigns (digital, events, content, email, paid media) with a focus on conversion and ROI. Data & Analytics: Leverage marketing automation and CRM tools to track performance, optimize campaigns, and report on pipeline contribution. Content Strategy: Develop messaging and content that resonates with target personas and accelerates deal progression. Budget & Resource Management: Allocate resources effectively to maximize impact and efficiency. Story Telling: Develop compelling narratives, backed by data, to gain alignment and buy-in from executive leadership and key stakeholders. Competitive Intelligence: Monitor market trends, competitor positioning, and industry shifts to ensure our strategy remains ahead of the curve. Analyst & Influencer Relations: Engage with industry analysts and key influencers to shape market perception, gather insights, and strengthen Bottomline's position in the market. Attributes, skills, and experience needed to be successful in this role: Proven ability to design marketing strategies that drive measurable revenue. Strategic thinker with a passion for data, customer insights, and long-term impact. Skilled storyteller who transforms complex data into compelling marketing narratives. Collaborative leader adept at building consensus and influencing across teams. Analytical and experienced in segmentation, market research, and data tools. Strong cross-functional experience with marketing, sales, and product teams. Proficient in CRM systems and marketing analytics platforms. Qualifications: 7+ years in B2B marketing with a strong focus on revenue marketing, demand generation, or growth marketing. Expertise in marketing automation platforms (e.g., Pardot, Marketo, HubSpot), CRM systems (Salesforce), and analytics tools. Deep understanding of the buyer’s journey, funnel metrics, and pipeline acceleration strategies. Proficient in analyzing performance metrics and optimizing campaigns based on KPIs and actionable insights. Strategic thinker, data-driven decision maker, excellent communicator, and collaborative team player. We welcome talent at all career stages and are dedicated to understanding and supporting additional needs. We're proud to be an equal opportunity employer, committed to creating an inclusive and open environment for everyone.

Responsibilities

The role involves designing and executing integrated marketing strategies focused on driving pipeline growth and accelerating revenue impact by optimizing the buyer journey and aligning marketing initiatives with sales objectives. Key contributions include generating qualified pipeline, ensuring strategic alignment across departments, and continuously refining campaigns based on data insights to maximize ROI.