Senior Media Buyer at Frontier Academy

Cairo, Cairo, Egypt -

Full Time

Start Date

Immediate

Expiry Date

24 Mar, 26

Salary

0.0

Posted On

24 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Buying, Paid Advertising, Lead Generation, Conversion Optimization, Meta Ads Manager, Audience Segmentation, Creative Testing, Retargeting Strategies, Analytics, Reporting, Education Funnels, Campaign Execution, Optimization, Sales Conversion, WhatsApp Follow-up, Landing Pages

Industry

Description

About Frontier Academy Frontier Academy is a specialized training provider focused on finance, banking, analytics, and business skills. We design practical, career-focused programs for students, professionals, and corporate clients in Egypt and the region. As we scale our programs, we are looking for a Senior Media Buyer with strong experience in education, academies, courses, or training businesses to help us drive high-quality leads and conversions. Role Overview We are seeking a results-driven Senior Media Buyer who can independently manage, optimize, and scale paid advertising campaigns for educational programs — from lead generation to conversion. This role is ideal for someone who: Has worked with online courses, academies, workshops, or training providers Understands student and professional buyer behavior Can optimize not just for leads, but for actual enrollments Key Responsibilities Paid Media Strategy Develop and execute paid advertising strategies for: Online programs Workshops & bootcamps Corporate training offerings Platforms mainly include: Meta (Facebook & Instagram) (Optional/Plus) Google Ads Campaign Execution & Optimization Launch, test, and scale campaigns (TOF / MOF / BOF) Optimize targeting, creatives, messaging, and budgets Continuously improve: CPL (Cost per Lead) Lead quality Conversion to paid registrations Education Funnel Optimization Understand and optimize education funnels: Lead ads WhatsApp / DM follow-up flows Landing pages Webinar-to-sale journeys Work closely with the sales/operations team to improve lead-to-sale conversion Analytics & Reporting Track performance metrics: Leads vs registrations Cost per enrollment ROAS where applicable Provide weekly insights and recommendations Identify why campaigns are not converting and propose fixes Required Experience & Skills 5+ years experience in media buying Proven experience with education, academies, courses, or training programs Strong hands-on experience with Meta Ads Manager Experience optimizing campaigns for actual sales, not just leads Strong understanding of: Audience segmentation Creative testing Retargeting strategies Comfortable working independently with minimal supervision Working Model Part-time Monthly scope agreed in advance Flexible working hours Performance-focused engagement Compensation Competitive monthly retainer Performance-based upside possible Long-term collaboration opportunity as the academy scales

Responsibilities

The Senior Media Buyer will develop and execute paid advertising strategies for educational programs, focusing on lead generation and conversion. They will also optimize campaigns and improve lead-to-sale conversion in collaboration with the sales team.