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Senior Media Buyer (Social) - 55478336695 at Activate Talent

, , Mexico -

Full Time

Start Date

Immediate

Expiry Date

08 May, 26

Salary

0.0

Posted On

07 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Buying, Social Media Advertising, Campaign Management, Audience Research, Creative Collaboration, Data Analysis, KPI Optimization, Ad Spend Management, Social Media Algorithms, Audience Targeting, Creative Optimization, Ads Manager, TikTok Ads Manager, E-commerce, Consumer Goods, Health and Wellness

Industry

Staffing and Recruiting

Description

Job Title: Senior Media Buyer – Social Job Type: Full-time / Remote Work Hours: PST Job Overview We’re helping our client, a fast-growing eCommerce brand, find a Senior Media Buyer (Social) to scale and optimize paid social performance across Meta (Facebook/Instagram), TikTok, and emerging platforms. In this role, you’ll own large paid social budgets end-to-end—driving efficient customer acquisition, testing creative and audience strategies, and optimizing campaigns to hit key performance goals such as ROAS, CPA, and LTV. Responsibilities: Develop and execute paid social strategies across Meta (Facebook/Instagram) and TikTok Launch, manage, and optimize campaigns across multiple objectives (awareness, traffic, conversions, retargeting) Conduct audience research and build custom, lookalike, and retargeting audiences Collaborate closely with creative teams on ad concepts, copy, and video/visual direction Implement structured testing frameworks for creatives, audiences, and campaign structures Analyze performance data and optimize toward key KPIs (ROAS, CPA, LTV) Manage significant daily and monthly ad spend while maintaining profitability targets Stay up to date on platform changes, new features, and social commerce trends 4+ years experience in social media advertising with focus on Meta and TikTok Proven success managing $75K+ monthly social ad budgets with strong ROAS Deep understanding of social media algorithms, audience targeting, and creative optimization Experience with Ads Manager, TikTok Ads Manager, and third-party tools (Triple Whale, Northbeam, etc.) Strong creative instincts and ability to identify winning ad concepts Consumer goods, e-commerce, or health/wellness industry experience preferred Meta Blueprint and TikTok advertising certifications a plus

Responsibilities

The Senior Media Buyer will develop and execute paid social strategies across Meta and TikTok, managing and optimizing campaigns to achieve performance goals. This includes conducting audience research, collaborating with creative teams, and analyzing performance data.