Senior Media Buyer

at  Uno Real Estate

JOB DESCRIPTION:

We are seeking an experienced Media Buyer to join our dynamic real estate team in Dubai. The ideal candidate is a performance-driven professional with a proven track record in running lead generation campaigns on TikTok, Meta (Facebook/Instagram), and Google Ads. You will play a key role in driving quality leads for our real estate projects while optimizing campaign performance to achieve exceptional ROI.

QUALIFICATIONS AND SKILLS:

• Proven experience as a Media Buyer, preferably in the real estate sector.
• Expertise in running TikTok, Meta, and Google Ads campaigns with a focus on lead generation.
• Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
• Excellent understanding of audience segmentation, targeting, and A/B testing strategies.
• Hands-on experience with tools like Google Analytics, Meta Business Suite, and TikTok Ads Manager.
• Knowledge of Dubai’s real estate market is a significant advantage.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Self-motivated, detail-oriented, and results-driven mindset.

• Strategize, plan, and execute high-performing lead generation campaigns across TikTok, Meta, and Google Ads platforms, tailored for real estate projects.
• Conduct in-depth market research and audience analysis to identify and target potential property buyers and investors.
• Optimize ad creatives, copy, and targeting to maximize engagement and lead conversions.
• Monitor and analyze campaign performance metrics, making data-driven decisions to improve results.
• Manage ad budgets effectively to ensure cost-efficient lead generation and maximize ROI.
• Stay updated with the latest platform trends, algorithms, and advertising strategies to maintain a competitive edge.
• Collaborate with the sales and marketing teams to align campaigns with project goals and ensure seamless lead handovers.
• Prepare detailed performance reports and provide actionable insights to stakeholders.