BASIC QUALIFICATIONS:

• At least 3 years of experience of doing predominantly earned media work with proven interest in the field
• A bachelor’s degree or equivalent work experience

PREFERRED QUALIFICATIONS:

• Ability to draft strategic client-facing media deliverables and proposals, help manage multiple small or medium-sized projects simultaneously both as a team and autonomously, and perform well under pressure and manage competing priorities
• Solid grasp of all traditional and new public relations and media tools
• Demonstrate excellent storytelling skills; provide sound, level-appropriate media counsel
• Ability to research, write and edit a range of media communications (bios, conference reports, media alerts, pitch emails, post-project recap reports)
  $60,000 - $80,000 a year

• Demonstrate understanding and knowledge of media landscape and critically think about how news may influence client programming, perceptions, positioning, etc.
• Take the lead on developing key components of media relations plans and activations with limited edits; including strategy and press material development (pitch letters, media advisories, etc.)
• Effectively handle reactive and proactive media projects from beginning planning stages to pitch development/refinement, interview coordination, etc. and secure high-quality placements with accurate message-pull through
• Maintain current/build new relationships with media across a variety of outlets to further understand and anticipate the needs of key reporters
• Proactively develop and offer fresh story angles in absence of client news; flag important news/trends to team members and clients
• Have an understanding of AI tools and has explored how they can support earned media work, e.g., research and pitch development.
• Lead the research and preparation of media intel or audits and media lists for a variety of client announcements or new business proposals (i.e. consumer events, product launch, campaign milestone)
• Become well-versed in media tools such as MuckRack, Cision and Newswhip
• Oversee media monitoring reports and trackers; contextualize earned media results and show how they advance clients’ goals
• Critically evaluate how current news cycle may influence client programming, perceptions and positioning, and work with earned media leads as needed to adjust course
• Proactively manage own time and meet weekly billability targets; demonstrate basic understanding of client budget parameters and ability to work within budget
• Coach and supervise junior employees; demonstrate supervisory ability, delegate tasks and ensure completion of those tasks on time and on budget
• Serve as a positive role model; effectively and consistently manage strengths and weaknesses of self and others; is consistently ambitious in setting and achieving goals
• Always takes feedback as a constructive learning opportunity and act upon it; enable others to thrive as part of agency life and adapt to others’ styles to do so; ensure excellence is repeated by rigorously identifying and socializing key learnings for all colleagues
• Share creative ideas; is purposeful in problem-solving; embrace diverse trends, skills & viewpoints
• Deliver substantial change for clients and the communities in which we operate; ensure new insights from self and others fuel innovation in agency approach and client work; use diversity of perspective to elevate client counsel, the agency and own career
• Ensure work and relationships are founded on open and honest communications; listen and ask the right questions during day-to-day work; uphold creative, ethical and legal standards
• Ensure that client counsel and agency action is always purposeful and challenging