Senior Media Manager, Greater China Marketing Communications at Apple

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

06 Jul, 26

Salary

0.0

Posted On

07 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Strategy, Digital Marketing, Social Media Marketing, Media Buying, Media Analytics, Budget Management, Agency Management, Creative Strategy, Campaign Execution, Digital Platforms, AI Integration, Bilingual Communication, Leadership, Cross-functional Collaboration, Media Innovation

Industry

Computers and Electronics Manufacturing

Description

Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer-facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Marcom Media team strategically plans and executes world-class media campaigns across all platforms, leveraging media nuances and creative best practices to drive success. They oversee paid media efforts while managing budgets and guiding agency partners. This team continuously explores new channels and formats, integrating media-driven perspectives into creative to keep Apple at the forefront of innovation. DESCRIPTION The Greater China Media expert will oversee the strategy and implementation of paid media efforts, including social media initiatives, tailored to each regional market. Partnering closely with the advertising team, they will bring media-driven perspectives into the creative process, helping shape ideas. This role also focuses on managing media budgets, guiding agency partners, and continuously exploring new channels and formats to keep Apple at the forefront of media innovation across diverse markets. MINIMUM QUALIFICATIONS Bilingual in Chinese and English, with excellent written and verbal communication skills 12+ years of experience in a media agency (with a focus on digital). Experience in crafting, executing and reporting digital media campaigns Outstanding digital and social media knowledge, and an understanding of the fundamentals of the role of other media in the overall media mix, eg broadcast and outdoor Deep understanding of media buying, media analytics and how AI is transforming the landscape Deep knowledge of digital platforms in China PREFERRED QUALIFICATIONS The ability to understand creativity and provide media input to elevate the media experience The skills to lead a larger team and motivate the agency Ability to collaborate with the XF team and provide strategic inputs to drive integration Willing to embrace to new technologies and drive new media innovations

Responsibilities

The Senior Media Manager will oversee the strategy and implementation of paid media efforts across Greater China, including social media initiatives. They will partner with the advertising team to integrate media-driven perspectives into the creative process while managing budgets and agency relationships.