Senior Media Manager at Hasbro

Uxbridge, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

15 Jan, 26

Salary

0.0

Posted On

17 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Strategy, Media Planning, Campaign Management, Performance Marketing, Data Analysis, Project Management, Communication Skills, GDPR Compliance, Mentoring, Cultural Sensitivity, Digital Media, Retail Media, Creative Collaboration, Optimization Strategies, Market Insights, Problem Solving

Industry

Manufacturing

Description

Paid Media Strategy & Execution: Develop go-to-market media strategies, ensuring alignment with global media strategy, brand marketing objectives, audience insights, and local market nuances. Support media planning processes, ensuring brand inputs, media channel roles, and measurement frameworks are effectively incorporated into broader global plans. Manage day-to-day collaboration with EMEA media agencies, ensuring campaigns align with business needs and deliver measurable results. Partner closely with performance retail media team counterparts to ensure integration across all paid media tactics. Review and refine media presentation materials, ensuring clarity and accuracy based on brand briefs, budgets, and campaign objectives. Maintain knowledge of media best practices, trends, and industry developments across EMEA markets. Manage, mentor, and provide guidance to direct reports within the EMEA media team. Ensure campaigns comply with GDPR, DSA, UCPD, and other relevant local advertising regulations. Work closely with the performance retail team to align upper-funnel brand activations with lower-funnel conversion tactics, ensuring we're driving users down the funnel. Partner with in-market brand teams to tailor global media strategies to local needs while maintaining global consistency. Act as a liaison between Global Brand, Regional Marketing, and Global Analytics teams to ensure consistent communication and execution. Ensure that creative assets and messaging align with media objectives, partnering closely with internal creative production teams on development of the global toolkit. Join weekly optimization and reporting calls with media agencies to monitor performance, flag concerns, and recommend adjustments. Bachelor's degree in Marketing, Advertising, Business, or related field. 5+ years of experience in paid media, advertising, or strategic marketing, ideally in a consumer-focused industry (toys, games, entertainment, or retail). Experience working across multiple EMEA markets, with sensitivity to cultural, linguistic, and regulatory differences. Solid understanding of digital, linear, paid social, and retail media strategies, including hands-on experience working with media agencies and vendors. Proven track record of delivering high-quality campaigns with clear measurement strategies on either the agency or client side. Strong ability to analyze campaign performance, interpret data, and contribute to media optimization strategies. Excellent project management and organizational skills, capable of balancing multiple priorities under tight deadlines. Strong communication skills, with the ability to present insights clearly to internal teams and external partners across regions. Knowledge of GDPR and other privacy frameworks impacting media buying in Europe and beyond. Experience managing direct reports and providing growth path support and direction. Adaptability and problem-solving mindset; ability to stay calm under pressure in a fast-moving environment. Self-starter mentality, with a proactive and resourceful approach to problem-solving.

Responsibilities

Develop and execute paid media strategies aligned with global objectives and local market needs. Manage collaboration with media agencies to ensure campaigns deliver measurable results and comply with relevant regulations.