Senior Media Planning Manager at WPP Media

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

05 Jul, 26

Salary

0.0

Posted On

06 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media planning, Digital marketing, Data analysis, Strategic planning, Campaign management, Budget management, Client relationship management, Search advertising, Social media advertising, Programmatic advertising, Excel, A/B testing, Performance monitoring, Communication, Presentation skills, Problem-solving

Industry

Advertising Services

Description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. Job Specification About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. We are looking for a highly motivated and experienced Manager/Senior Manager to join the MFG DSM Team in the Planning discipline. As an important point of contact for our client’s DSM account, you will manage their media planning needs across all channels, maintaining strong relationships with clients, understanding their business goals, and translating these into effective advertising strategies and media plan deliveries. We are the owners of the day to day relationship ensuring excellent quality and flawless delivery against client objectives on each and every campaign. You will be managing communication, expectations, and processes smoothly and efficiently between both client and internal teams. Your role is crucial in ensuring that campaigns are delivered on time, within budget, and meet or exceed client expectations. You will demonstrate excellence through meticulous planning, strategic thinking, timely connection and continuous performance analysis, in order to drive successful incremental outcomes and deliver exceptional value to our clients. About Media Futures Group: A Leading WPP Media Brand The Media Futures Group (MFG) is a bespoke team within GroupM that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results. The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry. MFG is committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviors that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. This is a team empowered by limitless possibilities. Role Summary and Impact a) Client Relationship: Proactively communicate with clients, providing timely updates on campaign performance, industry trends, and new opportunities. Manage client expectations effectively and ensure their satisfaction with our services. b) Strategic Planning: Data-Driven Approach: You will leverage a data-driven approach to optimize campaign performance and drive client success. This involves utilizing advanced analytics and data insights to inform strategy, planning, and execution. You will analyse key performance metrics, identify trends,and make data-backed decisions to enhance the effectiveness of advertising campaigns. Strategic Insight: Develop a deep understanding of client businesses, target audiences, competitive landscapes, and industry trends. Goal-Oriented Planning: Collaborate with clients to define clear and measurable campaign objectives, aligning advertising strategies with overall business goals to ensure we meet or exceed these goals. Cross-Channel Expertise: Develop comprehensive advertising strategies and media plans across all relevant channels, devising a channel mix that satisfies market and channel level objectives. Budget Allocation: Determine appropriate budgets and allocate resources effectively across different channels to optimize campaign performance. c) Implementation & Operations: Seamless Execution: Implementation of advertising campaigns across all channels, ensuring timely launch and accurate setup. Budget Control: Manage campaign budgets and track spending meticulously to ensure optimal to goals and client transparency. Team Collaboration: Collaborate effectively with internal teams (e.g., creative, analytics) to ensure seamless campaign execution and alignment with client expectations. Performance Monitoring: Monitor and Optimize campaign performance closely, using analytics tools to track key metrics and identify areas for improvement. d) Optimization & Reporting: Data-Driven Optimization: Regularly analyse data to uncover insights, adjust strategies, and implement changes that enhance campaign performance. A/B Testing: Understand A/B testing to identify the most effective campaign elements and optimize for conversions, engagement, and other key performance indicators. Insightful Reporting: Generate regular/timely reports that clearly communicate campaign performance (and reasons why) while delivering important insights, and recommendations to clients in a digestible and actionable format. Optimisation & opportunities: Analyse campaign data to identify trends, opportunities, and areas for improvement, providing strategic recommendations to clients for future campaigns. Skills and Experience 4-6 years of experience in media planning/digital marketing. Ability to work independently and be a strong team player in a fast-paced, deadline-driven environment. Solid grasp of digital marketing, especially a deep knowledge of digital media. Ability to forecast outcomes of DR campaigns and manage spend well. Strong written and verbal communication skills including the desire to progress. Strong organizational skills, detail-oriented and capable of multi-tasking. Proficient in Excel and spreadsheet skills including automated formulas, pivot tables, graphs and charts. Strong communication, presentation, and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders. Strong understanding and hands-on experience with across search, social and programmatic. Strong analytical and problem-solving abilities, with a data-driven approach to campaign planning, management and optimization. Strong and demonstrable knowledge of the campaign delivery process and experience of managing campaigns from brief to live across biddable, programmatic and/or digital display channels Experience of managing day to day client relationships and coordinating internal agency teams Good understanding of the digital media landscape with experience of executing campaigns and a passion for all things digital Self-starting and proactive attitude to work Bonus: Familiar with or had prior media planning experience in the B2C industry. Understands incrementality and the relevance of it to digital marketing strategies. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-Promoted Please read our Privacy Notice for more information on how we process the information you provide.

Responsibilities

You will manage media planning needs across all channels, ensuring campaigns are delivered on time, within budget, and meet client objectives. This involves maintaining strong client relationships, analyzing performance data, and providing strategic recommendations to drive successful outcomes.