SENIOR MERCHANDISING MANAGER OUTLETS

Department: COMMERCIAL RESOURCES
City: London
Location: GB
Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.

JOB PURPOSE

The Senior Merchandising Manager will create and deliver the product strategy and successfully manage the end-to-end process of managing the outlet product range for all product categories, collaborating with design and product development teams as well as regional teams on product strategy execution. They will work with sourcing, inventory, and planning teams to support outlet merchandising operational efficiencies and inventory controls, fostering a culture of simplification, innovation, and collaboration, driving excellence across their respective areas. They will coach and develop the Merchandising team, supporting them in delivering the collection. Working closely with the Director of Merchandising and Planning in shaping and defining the Outlet merchandising strategy to best support the outcomes of the global outlets business goals.

RESPONSIBILITIES

• Own and drive product range development, managing full lifecycle of product from brief to delist / exit.
• Collaborate with the wider outlet teams in developing the strategic plan and influence cross-functional teams to deliver strategic direction for the category
• Drive the range plan development and approval including pricing strategy and competition review
• Develop relationships with cross functional peers across sourcing, design, product development and planning, influencing them in delivering strategic direction for all product categories
• Create effective working relationships with Regional Merchandising / Planning & Mainline Collection Merchandising to gain product feedback and market research
• Guide regions on seasonal buys – support product selection for specific regions
• Support defining 4YP by category
• Lead, coach, and develop the Outlet Merchandising team
• Run and analyse regular sales reports and propose appropriate trade action while collaborating with planning and regional teams
• Prepare seasonal hindsight / sales analysis to inform seasonal buy and regional product selection
• Manage accuracy of seasonal market documents / tools including PLM data entry, product details presentations and excel databases
• Own the retail pricing positioning in line with margin targets and competition strategy
• Cooperate with sourcing regularly regarding production and deliveries
• Support in prioritising day to day activities and meeting deadlines according to critical path
• Coordinate all administration duties relating to market / product training for the Merchandising and regional teams