COMPANY OVERVIEW:

Persian Horizon is expanding its digital marketing operations and is seeking a highly skilled professional with proven experience in managing advertising campaigns on Facebook and Instagram (Meta Platforms). The ideal candidate will be focused on maximizing ROI, continuous optimization, and executing precise targeting strategies.

KEY REQUIRED SKILLS:

• Full proficiency with Meta Ads Manager and Meta Business Suite
• Demonstrated experience in building and managing campaigns in the following formats:
• Lead Generation
• Conversion (Web & App)
• Traffic & Engagement
• Catalog Sales (Dynamic Ads)
• Ability to design optimal campaign structures using:
• CBO (Campaign Budget Optimization)
• ABO (Ad Set Budget Optimization)
• Split Testing
• Broad vs. Detailed Targeting
• Expertise in Audience Segmentation, including:
• Custom Audiences
• Lookalike Audiences
• Retargeting across Funnel Stages (TOF, MOF, BOF)
• Strong knowledge of:
• Pixel Implementation
• Event Tracking
• Aggregated Event Measurement
• Conversion API (CAPI)
• Familiarity with UTM Tracking and integration with Google Analytics, GA4, and CRM systems
• Ability to perform data-driven decision-making based on key performance indicators such as:
• ROAS, CTR, CPM, CPA, Frequency, Quality Score
• Understanding of A/B Testing, Creative Testing Frameworks, and analytical performance evaluation based on data models

Please refer the Job description for details